Group FP&A Business Partner

Overview

As Group FP&A Business Partner at Croud, you will link Finance with Operations and senior leadership to drive strategic planning and capital allocation. You’ll help transform our operating model, automate processes, and implement new FP&A tools across UK and US hubs. You’ll translate financial data into actionable insights, support growth through M&A analysis, and partner with operational leaders to shape a scalable, data-driven finance function. This is a high-impact role in a fast-paced, transformation-led environment.

Pay / Benefits

• hybrid working (London office)
• 25 days holiday
• discretionary annual incentive
• pension
• life insurance
• health & wellbeing contribution

Responsibilities

• Partner with Group CFO, senior leadership, and division heads across UK and US to drive financial strategy
• Translate complex data into strategic recommendations for executive decision-making
• Optimize resource allocation, capacity management, and client profitability across geographies
• Co-lead global budgeting, quarterly re-forecasting, and long-range planning processes
• Develop financial models and scenario analyses for business cases, expansion, and capital allocation
• Deliver monthly Board packs and executive dashboards with variance analysis
• Support due diligence, financial model integration for acquisitions, and investor reporting
• Lead operating model transformation and collaborate with Operations to embed changes
• Evaluate agency pricing, third-party costs, and capacity across media and creative services
• Design automated, scalable budgeting, forecasting, and reporting workflows and oversee ERP/planning tool implementation
• Collaborate with BI/Data teams to build centralized data warehousing and reporting models
• Assist in incentive design for group bonuses and sales commissions

Key requirements

• ACA, ACCA, CIMA or equivalent professional qualification
• 4+ years in FP&A or Commercial Finance, ideally in fast-paced media/digital marketing/PE-backed tech-enabled services
• Hands-on ERP/FP&A tool implementation experience and automation mindset
• Advanced Excel/Google Sheets modeling; bonus if familiar with Looker, Tableau, Power BI or SQL
• Cross-border collaboration with UK & US offices and senior management
• Strong commercial acumen and ability to challenge senior stakeholders
• Degree in Accounting, Finance, Economics, or related
• Capability to operate in a dynamic, transformation-driven environment

• collaboration and stakeholder engagement
• strategic thinking and storytelling with data
• ability to influence and challenge senior leaders
• Excel/Google Sheets advanced modeling
• Looker
• Tableau

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