Head of Media & Scale Reach

Overview

As Head of Media & Scale Reach for EMEA, you will own the regional media agenda across Paid, Retail, Social and Influencer, driving data-led, full-funnel growth for priority brands. You’ll translate global category strategies into locally relevant plans and lead cross-functional collaboration to maximise media value. Embedding Connected Reach, you will align media with brand, commercial and customer priorities while scaling best-in-class capabilities. This role offers strategic influence with hands-on execution in a dynamic, multi-market environment.

Pay / Benefits

• flexible working arrangements
• opportunity to influence regional media strategy
• focus on growth and development
• collaboration across global and regional teams

Responsibilities

• Lead media strategy, planning, investment and activation across priority brands and markets in EMEA
• Translate global category media strategies into effective, locally relevant market plans with balance of consistency and local flexibility
• Champion media as a core growth lever across the full funnel and lead regional Media JBPs
• Ensure activity meets Diageo media, digital, data and influencer standards
• Connect Paid, Retail, Social and Influencer into an integrated media ecosystem and break down silos
• Embed Social and Influencer within wider media strategies including paid amplification
• Partner with Commercial, Customer Marketing and Brand teams to align media investment with customer plans and retail moments
• Drive innovation across digital media, content, creators, platforms and emerging channels
• Own EMEA media performance, ROI and efficiency using data, insight and measurement to optimise investment
• Partner with Marketing Effectiveness and Global Media to strengthen measurement and lead an EMEA test-and-learn agenda
• Scale guidelines across markets and continually improve channel and media effectiveness
• Build, lead and develop a high-performing EMEA media team and agency relationships
• Influence senior Global, Regional and Market stakeholders and align teams around media priorities and investment

Key requirements

• 10+ years’ experience in media, digital marketing or integrated marketing leadership
• Deep expertise in Paid and Programmatic Media; strong knowledge of Retail Media, Social and Influencer
• Proven experience in media strategy, planning, investment, optimisation and measurement
• Experience in complex, multi-market, matrixed organisations
• Strong commercial understanding and partnerships with Marketing, Commercial, Customer and Brand teams
• Proven ability to build and lead high-performing teams and agency partnerships
• Strategic, commercially driven and data-led with strong collaboration and growth mindset
• Comfortable operating between strategic leadership and hands-on execution; passion for innovation and evolving digital media

• collaboration
• influence
• growth mindset
• Paid media
• Programmatic media
• Retail media

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