Marketing Manager – Media and Campaigns

Overview

In this Marketing Manager role, you take end-to-end ownership of media-led campaigns across UK and international markets, currently Ireland, aligning with IG’s brand position. You bring deep paid media expertise while coordinating cross-functional teams to deliver joined-up plans. You’ll use data and MMM insights to optimise full-funnel activity and drive both brand and performance outcomes. This is a hands-on role in a fast-paced fintech transform, offering visibility across regions and agencies.

Responsibilities

• Own end-to-end campaign delivery with media as the core specialization, ensuring all channels align to the brief and agency performance is scrutinised.
• Demonstrate marketing mix literacy, assessing channel contributions and making cross-channel trade-offs during plan development.
• Lead media strategy, planning, and agency management, briefing and interrogating media plans across ATL and TTL channels to optimise performance and efficiency.
• Collaborate with MMM/econometrics outputs to identify drivers of performance and adjust plans accordingly for future cycles.
• Coordinate cross-functionally across Brand, Performance, Social & Content, PR and CRM to deliver cohesive campaigns.
• Contribute to campaign reporting with actionable insights and stay abreast of new formats and channel innovations for testing.
• Plan, adapt, and deliver campaigns end-to-end for defined markets outside the UK, tailoring to local needs while maintaining IG branding.
• Adapt UK assets for other markets and ensure compliance with local regulatory requirements.
• Monitor competitive and regulatory landscapes, identifying opportunities to strengthen IG’s brand presence across markets.
• Extend campaign support to additional non-UK regions as needed, briefing partners and conducting test-and-learn activity.
• Share learnings across markets to inform broader planning.

Key requirements

• 6+ years’ experience in brand or integrated marketing in a fast-paced commercial environment.
• Proven experience delivering campaigns end-to-end with solid paid media management and agency management.
• Commercially minded with ability to identify opportunities that drive brand and business performance.
• Experience managing or contributing to multi-channel activity across paid, owned, and earned channels.
• Ability to manage multiple workstreams with strong attention to detail and organizational skills.
• Comfortable working with data and insight to evaluate campaign performance and inform decisions.
• Strong communicator capable of collaborating across functions and with external agency partners.

• strong communication
• cross-functional collaboration
• attention to detail
• paid media management
• agency management
• cross-channel coordination

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