Senior Marketing Associate – Demand Generation

Overview

In this role you will support the planning, execution, and optimization of multi-channel demand generation campaigns to drive pipeline growth and revenue. You will collaborate with Sales and Marketing to align priorities and leverage AI-enabled marketing tools to scale impact. You will ensure high-quality customer experiences through QA and data-driven optimization, while managing stakeholders and external partners. This role offers the chance to shape Moody’s demand programs and advance responsible AI use in marketing.

Responsibilities

• Support the execution and optimization of demand generation campaigns across multiple channels
• Plan and implement campaigns aligned to business, sales, and marketing priorities
• Configure and launch campaigns in marketing automation platforms with segmentation and workflows
• Create targeted audiences using data-driven segmentation and insights
• Support lead nurture programs and customer journey across lifecycle stages
• Manage lead capture, tracking, qualification, and handoff between Marketing and Sales
• Conduct quality assurance of emails, landing pages, forms, workflows, and integrations
• Monitor, analyze, and report on campaign performance and pipeline contribution
• Coordinate with external vendors and partners to maximize lead generation effectiveness
• Drive operational excellence through process improvement, automation, and AI-enabled tools

Key requirements

• 3+ years of experience in multi-channel demand generation campaigns
• Hands-on experience with marketing automation platforms (Marketo, HubSpot, Pardot, Mailchimp or similar)
• Strong audience targeting, lead nurturing, and customer journey execution using data-driven approaches
• B2B marketing experience; financial services, data & analytics, or technology exposure preferred
• Exceptional attention to detail and quality assurance across assets for compliance
• Experience analyzing campaign metrics to optimize performance and growth
• Excellent organizational and stakeholder management skills
• Proficiency with AI concepts and tools to streamline workflows
• Proven ability to implement AI-powered solutions with awareness of AI risk and ethics

• attention to detail
• stakeholder management
• data-driven decision making
• marketing automation platforms (Marketo, HubSpot, Pardot, Mailchimp or similar)
• audience targeting and segmentation
• lead nurturing and customer journey mapping

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