Social and Influencer Strategy Director

Overview

As Social & Influencer Strategy Director, you shape creator-led strategy for a major beauty and health client. You’ll unite social, creator, earned and paid activity to drive brand relevance and measurable growth across brands. Working with Influential UK and Publicis Groupe, you translate cultural and platform intelligence into actionable strategies for multiple markets. This is a chance to lead ambitious, effective work for globally recognized brands in a collaborative setting.

Pay / Benefits

• Pension
• Life Assurance
• Private Medical cover
• Reflection Days
• Shared Parental Leave
• inclusive benefits page and employee groups (EAGs)

Responsibilities

• Lead integrated social and influencer strategies from annual planning to measurement
• Translate client challenges and objectives into focused strategic briefs and activation principles
• Identify opportunities using audience, cultural, category, competitor, platform and creator insights
• Define creator roles across the customer journey (awareness, education, advocacy, trial, retention)
• Guide client conversations and workshops to make complex thinking clear and actionable
• Shape always-on creator models, ambassador programmes, product launches and test-and-learn approaches
• Collaborate with creative, analytics and activation teams to improve creator selection, paid amplification, reporting and future recommendations

Key requirements

• Strong experience developing social, influencer, creator or content strategy in agency, platform or brand environment
• Experience in beauty, personal care, wellbeing, health or related consumer lifestyle categories
• Solid understanding of creator ecosystems, social platforms, and paid/organic dynamics
• Ability to translate complex data into accessible, insight-led recommendations
• Confidence in building trusted client relationships and presenting to senior stakeholders
• Collaborative approach to enhancing strategic thinking, writing and presentation craft
• Experience with regulated or science-led categories, social listening, audience intelligence or growth proposals is valuable but not essential

• collaborative
• communication
• presentation
• creator ecosystems
• social listening
• audience intelligence

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