Analyst (Media)

Overview

In this role you turn complex media data into actionable insights for a major travel client. You’ll work within Digitas’ Data & Analytics team to inform campaign strategy, optimise investments and demonstrate media value. Expect to combine analysis with experimentation and emerging tech, collaborating with media specialists, strategists and clients. This is a chance to influence media decisions at scale in a creative, data-driven environment.

Pay / Benefits

• Pension
• Life Assurance
• Private Medical cover
• Reflection Days
• Shared Parental Leave

Responsibilities

• Analyse campaign performance across media and analytics platforms and link results to business measures (reservations, cost of sale, ROAS)
• Identify trends and optimization opportunities; explain drivers of performance changes
• Develop measurement approaches for reporting, test-and-learn activities, including MMM, multi-touch attribution, and incrementality
• Create dashboards and data stories to communicate complex findings to clients and internal teams
• Automate data extraction, transformation and reporting with Python or R to improve reliability and efficiency
• Translate analysis into practical recommendations for media planning, targeting, campaign tweaks and budget allocation
• Coordinate testing programmes, ensure data quality, and explore AI/ML applications in media analytics

Key requirements

• Experience analysing data in a media agency, advertising platform, client media team or similar environment
• Understanding of media channels and performance measures (paid search, paid social, programmatic, video, connected TV)
• Experience with measurement frameworks (MMM, multi-touch attribution, incrementality)
• Practical data extraction/manipulation using Python, APIs and libraries for analysis or modelling
• Proficiency with Excel and a visualization tool (Power BI, Tableau or Google Data Studio)
• Clear communication and data storytelling; ability to make technical findings accessible
• Curious, collaborative mindset with strong data accuracy and ability to prioritise multiple deliverables

• curiosity
• collaboration
• attention to data accuracy
• Python
• R
• APIs

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