SEO Account Director

Overview

In this role you will lead organic search strategies for major brands, turning business priorities into actionable SEO roadmaps. You will work with senior clients to guide performance, content, technical opportunities and emerging search behaviours. You’ll shape end-to-end SEO programmes and connect organic search with the wider customer journey. You’ll mentor the team and explore AI-enabled search and new search-led experiences to drive meaningful growth for clients. This is a chance to influence strategy and delivery within a collaborative, data-driven agency environment.

Pay / Benefits

• Pension
• Life Assurance
• Private Medical cover
• Reflection Days
• Shared Parental Leave

Responsibilities

• Lead organic search strategy across divisions, translating brand priorities into SEO roadmaps.
• Build and maintain trusted client relationships with guidance on SEO performance, content, technical opportunities and measurement.
• Design high-quality SEO programmes covering technical SEO, content optimisation, search demand, and local search.
• Turn search insights into practical recommendations for content, media, retail and digital experiences.
• Collaborate with cross-functional teams to integrate SEO with media, social, retail and data initiatives.
• Lead performance measurement storytelling to show growth drivers and prioritize actions.
• Develop SEO talent and champion experimentation in AI search, structured data, and new search-led commerce.

Key requirements

• Strong SEO expertise with strategy experience for complex, multi-brand environments
• Broad SEO knowledge: content, technical SEO, keyword strategy, information architecture, UX and performance analysis
• Experience presenting to clients and senior stakeholders with clear, commercially relevant recommendations
• Exposure to GEO and AI-powered search concepts and curiosity to learn as the field evolves
• Analytical skills and familiarity with GA4, Google Search Console, Screaming Frog, Semrush, Ahrefs, Similarweb or equivalent
• Clear, engaging communication and ability to simplify technical topics for varied audiences
• Experience guiding people or workstreams with a collaborative, commercially aware approach

• clear communication
• stakeholder management
• collaboration
• GA4
• Google Search Console
• Screaming Frog

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