An exciting opportunity has arisen for a commercially driven Sales Manager to join a well-backed, fast-growing, multi-brand food business entering its next phase of expansion.
This newly created role will focus on driving enterprise-level brand licensing partnerships, targeting larger multi-site operators such as pub groups, universities, cinemas, travel hubs, and hospitality chains. Moving away from single-site or “independent” licensing, the role is centred on securing structured, scalable partnerships that protect brand standards while unlocking new revenue streams.
This position is ideal for a sales professional with experience in food/hospitality sales, franchising, or licensing, who thrives in a growth environment and enjoys building long-term, strategic partnerships.
Key Responsibilities
- Lead the enterprise brand licensing strategy, identifying and securing multi-site partners across the UK
- Target and engage larger operators such as pub chains, universities, cinemas, travel hubs, and hospitality groups
- Manage the end-to-end licensing sales process, from prospecting and pitching through to commercial agreement
- Present brand propositions, licensing models, and commercial value clearly and credibly to senior stakeholders
- Build and maintain a strong pipeline of enterprise prospects through proactive outreach, networking, and market activity
- Work collaboratively with internal teams, including franchise development and leadership, to support deal progression and onboarding
- Act as a key point of contact for licensed partners, ensuring alignment with brand standards and performance expectations
- Track market trends, competitor activity, and partnership performance to inform future growth strategy
Key Skills & Experience
- Proven experience in B2B sales, brand licensing, franchising, or enterprise-level partnerships
- Background in food, QSR, hospitality, retail, or multi-site operations highly advantageous
- Strong commercial acumen, with the ability to discuss business models, ROI, and scalable growth opportunities
- Confident communicator with strong presentation, negotiation, and relationship-management skills
- Self-motivated, proactive, and comfortable building a role and pipeline from scratch
- Ability to operate both independently and collaboratively in a fast-growth environment
- Existing industry network or enterprise contacts considered a strong advantage, but not essential
- Salary up to £55,000 – £60,000 base + generous commission structure – OTE 80
- Opportunity to join a well-funded, expanding business at a pivotal stage of growth
- Clear long-term progression opportunities as new revenue streams and partnerships scale over the next 3–5 years
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