Product Manager

Overview

In this role you drive the marketing strategy and execution for Gowan products across EMEA, coordinating marketing, supply, development, regulatory and sales support to bring products to market. You define short- and long-term plans, including pricing, positioning and communications, working with country teams and global leads to align with strategy. You will manage product lifecycle, portfolio expansion, and market opportunities while balancing profitability. This is a hands-on, cross-functional role at a regional scale with a clear impact on growth and market leadership.

Responsibilities

• Own strategic and operational activities for assigned products in the region
• Develop and execute short- and long-term marketing plans including pricing, communication and positioning
• Coordinate regional tasks supporting product lifecycle
• Analyze market and competitors to support differentiation and branding messaging
• Collaborate with country teams to ensure commitment to product plans
• Manage sales demand and supply to balance working capital
• Own bottom-line profit contribution for assigned products
• Lead launch and market development for new products in EMEA
• Oversee cross-functional project teams through development and registration phases
• Maintain strategic initiatives to refresh and expand the regional portfolio
• Identify new marketing and sales opportunities for product assets in the territory
• Establish relationships with global leads to align with global strategies
• Participate in third-party meetings for brand reviews and licensing opportunities
• Build relationships with suppliers, customers, and researchers for input on product licensing opportunities
• Establish market potential to support product development in the territory
• Lead the stewardship of strategic initiatives from inception to completion
• Travel as required to meet with country teams and stakeholders

Key requirements

• At least 5 years of commercial experience in sales and marketing of crop protection products
• Knowledge of market strategy, segmentation, and positioning
• Experience of EMEA crop protection market dynamics and consumer behavior
• Strong written and oral communication skills
• Experience in analysis, problem-solving, project management, and business planning
• Ability to present to diverse audiences and launch new or revitalized products
• A mix of specialty and broad acre crop production knowledge
• Entrepreneurial mindset with ability to build consensus and collaborate
• Proficiency in Microsoft Office

• strong communication
• problem-solving
• collaboration
• entrepreneurial mindset
• presentation skills
• Microsoft Office

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