Own Exclusive Brand Digital Growth & eCommerce Manager

Overview

In this role you drive the digital growth strategy for Own Exclusive Brand (OEB), shaping SEO, paid media, retail media, and customer journeys to boost discoverability, engagement and online sales. You’ll lead cross‑functional collaboration with Brand, Content, Analytics and banner teams while optimizing content, pages, and loyalty initiatives. The position offers impact across analytics, testing and performance marketing to deliver measurable ROAS and revenue growth. This role suits data‑driven, collaborative leaders who thrive in a fast‑paced retail digital environment.

Pay / Benefits

• competitive benefits package
• hybrid working model
• opportunities for growth and development

Responsibilities

• Develop and execute integrated SEO/GEO/AEO, Retail Media and Paid Media strategies for OEB and banner/category priorities
• Manage media agencies and campaigns; optimise KPIs including traffic, conversion, sales and ROAS
• Lead digital optimisation across product content, pages, ratings & reviews, and the customer journey
• Drive loyalty, CRM, personalisation, engagement and retention initiatives for OEB products
• Utilise digital analytics and customer insights to identify growth opportunities and implement test‑and‑learn approaches
• Collaborate with Brand, Content, Analytics, Finance, Group AI and banner teams to align digital plans and monitor retail media trends

Key requirements

• Strong track record in digital marketing and eCommerce performance, including customer journeys and conversion
• Experience with SEO/GEO/AEO, Retail Media, Paid Search and performance marketing
• Experience managing Ratings & Reviews, sampling, loyalty programmes and targeted customer communications
• Proficient in GA4, Power BI, Similarweb, BrightEdge for data analysis and reporting
• Experience managing agencies and external media partners with stakeholder management and presentations
• Proactive, collaborative, able to simplify complex topics and manage multiple priorities autonomously
• Proficient in PowerPoint and Excel
• Strong analytical skills to measure traffic, conversion, revenue, ROAS and ROI

• Proactive collaboration
• Stakeholder management
• Strong presentation skills
• GA4
• Power BI
• Similarweb

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