Marketing Manager

This range is provided by Mainmark (UK). Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.

Base pay range

About the Role

The Marketing Manager will lead the company’s marketing efforts, with a strong emphasis on digital marketing and events, to promote our specialist geotechnical services across the UK and Ireland. This role includes developing a comprehensive marketing strategy, managing digital campaigns, enhancing brand reputation and coordinating events to support business growth. You will play a key role in raising brand awareness, generating leads and delivering impactful marketing campaigns.

Key Responsibilities

• Develop and implement a digital-first Marketing Plan and Budget that is aligned with business objectives.
• Lead the redevelopment and continuous improvement of the company website, ensuring it functions as a lead-generation and brand-awareness tool.
• Manage all aspects of digital marketing, including SEO, PPC, social media campaigns, email marketing and website content updates.
• Plan and execute events, including trade shows and other promotional activities, to showcase our brand and services.
• Create high-quality, engaging content for digital and print, such as blogs, case studies, videos and promotional materials.
• Develop and maintain relationships with external agencies, suppliers and partners to ensure successful campaign delivery.
• Support new products or territories with targeted marketing campaigns and promotional strategies.
• Collaborate with the Sales team to optimize lead generation and improve conversion rates.
• Track and analyse the performance of marketing activities, providing actionable insights and ensuring strong ROI.

Required Skills and Experience

• Advanced digital marketing skills, including expertise in SEO, PPC, social media management, Google Analytics and email marketing platforms.
• Proficiency in design software such as Adobe Illustrator, Photoshop and video editing tools.
• Demonstrable experience of successfully developing and implementing marketing plans that integrate digital, PR and events.
• Proven expertise in developing and executing marketing plans and campaign budgets.
• Strong photography skills, with experience producing marketing materials and content.
• Thorough understanding of B2B and B2C marketing principles and strategies.
• Excellent analytical skills, with the ability to measure performance, track ROI and make data-driven decisions.
• Proactive approach to self-learning and staying informed on marketing trends, industry developments and new technologies.

Company Values

• Visionary
• Inclusive
• Protective
• Professional
• Inventive

Seniority level

• Mid-Senior level

Employment type

• Full-time

Job function

• Marketing

Industries

• Construction and Civil Engineering

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