PR Manager – Europe

Overview

In this role you will shape and deliver high-impact PR across Europe, aligning campaigns with IG’s commercial priorities and brand moments. You’ll lead proactive PR programs, manage agency relationships, and partner with product, marketing, and analysts to generate data-led stories for media. You will prep spokespeople and monitor performance to inform continuous improvement. This is a pivotal role at IG’s Marketing & Growth function, offering visibility and opportunity to influence perception across European markets.

Pay / Benefits

• hybrid work (three days in the office)
• networks and committees
• awards and mentorship opportunities
• volunteering opportunities
• extra time off
• sporting and social clubs

Responsibilities

• Drive proactive PR campaigns across Europe from ideation to delivery, ensuring alignment with commercial objectives and local audiences
• Manage European PR agencies, briefs, and resource deployment to maximize quality and results
• Collaborate with Product & Marketing to synchronize communications with campaigns, launches, and brand moments
• Surface data and insights with Market Analysts to craft strong media stories and thought leadership
• Draft, edit, and review press releases, pitches, Q&As, briefs, and campaign documentation
• Prepare spokespeople with tailored briefing materials and messaging for European media
• Track and report Europe-wide communications performance to inform improvements

Key requirements

• At least three years’ experience in PR, communications, or journalism
• Proven ability to deliver end-to-end proactive campaigns
• Experience managing external agencies or suppliers
• Strong writing and editing skills across multiple formats
• Comfort working across European markets with cultural awareness
• Genuine interest in financial markets and macroeconomics
• Strong stakeholder management skills with internal teams, journalists, and political contacts
• Fluency in German, French, Spanish, or Italian

• strong written communication
• stakeholder management
• collaboration across functions
• campaign planning and execution
• media relations and pitching
• briefing and messaging development

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