Head of Performance – Ladieswear – London

Head of Performance – Ladieswear – London

Reference: ve- 22 – 10

Salary: upto £85k plus e

Location: London

Contract: perm

Overview

Are you ready to lead the charge in driving growth for a dynamic and womenswear brand? We’re looking for a passionate and results-driven Head of Performance Marketing to join a thriving eCommerce team. With a strong presence both online and in-store, we’re on a mission to deliver accessible luxury and exceptional customer experiences. This is your chance to make a significant impact and shape the future of our performance marketing strategy.

Responsibilities

• Strategic Leadership: Owning and evolving our performance marketing strategy to maximize ROI and scale efficiently.
• Opportunity Identification: Constantly analyzing performance to uncover new ways to attract and retain customers.
• Measurement Mastery: Overseeing our performance marketing measurement framework, utilizing marketing mix models and incrementality testing.
• Creative Strategy: Driving the creative direction for paid channels in collaboration with our performance marketing agency and brand marketing teams.
• Budget Management: Managing the end-to-end performance marketing budget, from annual planning to daily pacing, ensuring optimal spend and profit growth.
• Team Leadership: Leading, mentoring, and developing a high-performing performance marketing team.
• Partnership Development: Building and maintaining strong relationships with agencies and partners like Google, Meta, and TikTok to support innovative initiatives.

Qualifications

• 5+ years of experience in delivering growth, ideally in a fashion eCommerce business.
• Expertise in performance marketing channels, particularly Paid Social.
• A proven track record of launching and scaling international markets.
• AI literacy and the ability to leverage AI tools to enhance performance.

Day-to-Day

• Reviewing and optimizing performance marketing campaigns across multiple channels.
• Collaborating with the eCommerce and Brand Marketing teams to deliver full-funnel campaigns.
• Analyzing data to identify trends, measure effectiveness, and uncover growth opportunities.
• Briefing and directing creative assets for paid channels to ensure alignment with brand and performance goals.
• Managing budgets and ensuring daily pacing aligns with annual targets.
• Mentoring and supporting your team to achieve their full potential.

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