Public Relations Manager

Our client is a luxury British brand; they’re looking for a PR Manager who is highly connected to manage and deliver the brand’s PR activity across fashion, luxury, lifestyle, equestrian and business media. Reporting to the Head of Brand Marketing & Communications, this role will be responsible for translating the wider brand and communications strategy into impactful PR activity that builds awareness, strengthens brand positioning and drives desirability.

The PR Manager will manage a team of four and work closely with Marketing, Creative, Social and Commercial teams to ensure consistent messaging and effective delivery across campaigns, collections, launches, partnerships and key brand moments. The successful candidate will bring strong media relationships, excellent storytelling ability and a proven track record within a premium or luxury brand.

Based in Cheltenham, a historic spa town and borough in Gloucestershire, England, located on the edge of the Cotswolds.

4 days a week in the office with 1 WFH – this is non-negotiable

Salary up to 45K

Key Responsibilities:

• Develop and deliver the brand’s PR activity in line with the wider brand, marketing and communications strategy set by the Head of Brand Marketing & Communications.
• Build and maintain strong relationships with leading fashion, luxury, lifestyle and business media across the UK and internationally.
• Secure high-quality editorial coverage across print, digital, broadcast and online platforms.
• Develop compelling brand, collection, Founder and campaign stories that build awareness, relevance and desirability.
• Manage celebrity, VIP, stylist and talent relationships, including dressing, gifting and strategic opportunities.
• Oversee influencer and creator seeding, ensuring activity is authentic, premium and aligned with the brand.
• Plan and deliver PR activity around new collections, launches, campaigns, collaborations, partnerships and key cultural moments.
• Plan and deliver press, VIP, talent and influencer events and experiences.
• Identify proactive opportunities to strengthen the brand’s position within luxury fashion, lifestyle, equestrian and wider culture.
• Support the continued growth of the brand’s international PR presence through relationships with global media, stylists, talent and partners.
• Work closely with the Head of Brand Marketing & Communications to develop messaging, priorities and PR plans.
• Collaborate closely with Marketing, Creative, Social and Commercial teams to ensure consistent brand messaging and joined-up campaign delivery.
• Manage, motivate and develop a PR team of four, ensuring clear responsibilities, effective workload management and consistently high standards of delivery.
• Set clear objectives and priorities for the PR team, monitoring performance and supporting individual development.
• Manage external PR agencies and partners, ensuring they are delivering against agreed objectives and strategic direction.
• Manage activity within agreed PR budgets, ensuring effective use of resources and strong commercial judgement.
• Monitor media coverage, competitor activity, cultural trends and developments within the luxury and fashion landscape.
• Provide regular reporting on PR performance, coverage, opportunities and impact.
• Maintain strong awareness of reputational considerations and ensure all external communications appropriately represent and protect the brand.
• A natural communicator with a strong editorial instinct
• Builds and sustains genuine, long-term relationships with media, stylists, talent and partners; trusted, well-networked and able to open doors that drive meaningful brand opportunities.
• Sets clear direction, manages performance with consistency and invests in the growth of the team
• Handles sensitive brand and reputational matters with professionalism
• Manages high volumes of concurrent activity across campaigns, events and media without losing standards; calm under pressure and reliable on deadlines.
• Proactive and solutions-focused, with the ability to identify opportunities rather than simply respond to briefs.
• Strong judgement, discretion and attention to detail.
• Comfortable working within a fast-moving, entrepreneurial environment.

Skills/Experience Required:

• 5+ years’ PR experience, ideally within luxury fashion, premium lifestyle or another aspirational consumer brand.
• Proven experience managing and developing a team within a fast-paced PR or communications environment.
• Established relationships across fashion, luxury, lifestyle and relevant media.
• Proven track record of securing meaningful, high-quality editorial coverage.
• Strong understanding of the luxury fashion, celebrity, influencer, talent and media landscape.
• Experience managing PR activity around campaigns, launches, events and partnerships.
• Strong organisational and project-management skills with the ability to manage multiple priorities and deadlines.
• Commercially aware, with an understanding of how PR supports wider brand and business objectives.
• Experience working within a luxury or premium fashion brand.
• Existing relationships with international media, stylists and talent.
• Experience managing external PR agencies.
• Experience delivering VIP, press and influencer events.
• Understanding of the equestrian, country lifestyle or luxury lifestyle market.

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