Marketing Manager – Student Accommodation

Overview

In this role you drive the marketing strategy for a growing PBSA operator in London, shaping occupancy, brand presence and bookings across a multi-property portfolio. You’ll lead cross-channel campaigns, manage digital performance and ensure a cohesive brand experience for each property. You’ll collaborate with on-site teams and external partners to launch new developments and optimise the student journey. This is a chance to impact growth at a purpose-driven operator in Shoreditch.

Pay / Benefits

• hybrid working (1 day WFH)
• head office in Shoreditch
• salary up to £50,000 DOE
• opportunity to impact growth in PBSA
• collaborative team culture

Responsibilities

• Develop annual marketing plans aligned with occupancy and revenue targets across the portfolio
• Plan and execute campaigns around the student booking cycle (early-bird, rebookers, referrals, group bookings, summer stays)
• Monitor campaign performance and optimise for enquiries, bookings and ROI
• Support strategies for new property launches and pre-opening activity
• Maintain brand consistency while showcasing individual property identities
• Oversee content across social channels (Instagram, TikTok, YouTube) and manage photo/video shoots
• Create marketing collateral for students, parents, universities, agents and partners
• Collaborate with PR partners to boost brand awareness and online visibility
• Manage paid search, paid social, SEO and GEO activity and agencies
• Drive enquiry generation and improve conversion rates across channels
• Take ownership of website and landing pages for conversion optimization
• Manage CRM and lifecycle marketing (email, automated workflows, WhatsApp)
• Maintain accurate lead data and effective routing to on-site teams
• Develop customer communications for enquiries, bookings, onboarding, feedback and promotions
• Manage external listings across agent networks and affiliates
• Support on-site teams to maintain high show flat standards and promote events
• Develop campaigns to improve resident reviews and ratings on Google and PBSA platforms
• Monitor competitor activity and market trends; report to leadership
• Track marketing metrics (enquiries, conversion, cost per booking, occupancy) and manage budgets and suppliers
• Use feedback and market intel to inform pricing, marketing and product decisions

Key requirements

• Five+ years of multi-channel marketing campaigns with revenue/occupancy targets
• Strong digital marketing, paid media, SEO, website management and content creation experience
• CRM platforms experience including email marketing and automated journeys
• Data-driven with ability to analyse performance, ROI and budgets
• Experience managing external agencies, suppliers and internal stakeholders
• Excellent organisational skills and ability to prioritise deadlines
• Attention to detail and strong brand/customer experience understanding
• Proactive, collaborative and solutions-focused approach

• Collaborative
• Proactive
• Detail-oriented
• HubSpot or similar CRM
• Paid search and paid social expertise
• SEO and website optimization

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