Associate Director, Field Sales – UK & Ireland

About the Role

As the Associate Director, Field Sales, you will lead and inspire the UK & Ireland sales organization, driving sustainable revenue growth, market expansion, and operational excellence across the region. You will be responsible for developing and executing the regional go-to-market strategy, building a high-performance sales culture, and ensuring alignment across commercial, customer success, marketing, and product teams. This role requires a strategic and commercially driven leader with deep healthcare industry expertise and a proven track record of managing and developing successful sales teams.

Key Responsibilities

Sales Leadership & Strategy

• Develop and execute the UK & Ireland go-to-market strategy to accelerate revenue growth and increase market penetration.
• Lead, coach, and develop the UK & Ireland sales organization, including both New Business and Renewal Sales teams.
• Foster a high-performance, customer-centric culture focused on accountability, collaboration, and continuous improvement.
• Establish clear sales objectives, performance metrics, and development plans for all team members.

Revenue Growth & Customer Acquisition

• Drive the acquisition, retention, and expansion of institutional customers, including hospitals, health systems, pharmacies, universities, research organizations, and government agencies.
• Maintain a robust and predictable sales pipeline capable of achieving and exceeding quarterly and annual revenue targets.
• Provide leadership and executive support on strategic, enterprise, and national-level opportunities to maximize win rates and revenue outcomes.
• Build and maintain executive-level relationships with key stakeholders across healthcare and government sectors.

Cross-Functional Collaboration

• Partner closely with Customer Experience teams to maximize customer adoption, retention, satisfaction, and growth.
• Collaborate with Marketing to develop and execute targeted demand-generation and market expansion initiatives across the UK & Ireland.
• Provide market intelligence, customer insights, and competitive analysis to Product Management and Marketing teams to influence future product and commercial strategies.

Market & Industry Leadership

• Develop a deep understanding of healthcare market dynamics, customer purchasing behaviours, and industry trends to enhance sales effectiveness.
• Build and maintain relationships with key industry influencers, partners, and strategic accounts.
• Represent Wolters Kluwer at industry conferences, customer events, professional forums, and executive engagements across the UK, Ireland, and internationally as required.
• Support the ongoing development of sales processes, best practices, forecasting methodologies, and operational excellence initiatives.

Talent Development

• Recruit, retain, and develop top sales talent.
• Provide regular coaching, mentoring, and performance management to ensure individual and team success.
• Create succession plans and development opportunities to build long-term organizational capability.

Qualifications & Experience

• Significant experience in sales leadership, team management, and talent development.
• Proven success leading remote and geographically dispersed sales teams.
• Deep understanding of the healthcare technology market, including clinical decision support, digital health, healthcare software, or related solutions.
• Demonstrated success selling complex software, SaaS solutions, or services into healthcare organizations.
• Strong understanding of healthcare procurement, budgeting, and purchasing processes.
• Experience working with major public-sector healthcare organizations, including the NHS, Integrated Care Boards (ICBs), and national healthcare bodies.
• Established network of senior healthcare stakeholders across England, Scotland, Wales, Northern Ireland, and the Republic of Ireland.
• Proven ability to develop and execute growth strategies that expand market share and drive sustainable revenue growth.
• Experience working alongside EHR/EMR vendors, hospital information systems, pharmacy systems, and healthcare interoperability platforms.
• Strong expertise in pipeline management, forecasting, sales analytics, and KPI-driven performance management.
• Track record of coaching and developing high-performing sales professionals.
• Strong business development mindset with a proactive, hands-on approach to customer engagement and opportunity creation.
• Bachelor’s degree or equivalent combination of education and professional experience.

Skills & Competencies

• Exceptional leadership, coaching, and people management skills.
• Strong executive presence with the ability to influence and engage stakeholders at all levels.
• Excellent communication, presentation, and negotiation skills.
• Strategic thinker with strong commercial acumen and problem-solving abilities.
• Highly organized, self-motivated, and results-oriented.
• Proficiency with Microsoft Office applications and CRM platforms.
• Ability and willingness to travel regularly throughout the UK &

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