Media Manager – Location anywhere in UK

Overview

In this role you will maximise the value of Taylor Wimpey’s media investments through robust measurement, optimisation, and governance. You will work with our media agency and internal teams to drive data-driven decisions, improve media performance, and explore AI-enabled planning and activation. You’ll enhance budgeting and channel strategy using Marketing Mix Modelling insights, while partnering with senior stakeholders to align media with commercial targets. This is an opportunity to shape how media supports growth and customer impact across the business.

Pay / Benefits

• retail discounts
• company funded life insurance
• private healthcare
• quality pension scheme with company contributions
• discounted house purchase scheme
• car leasing scheme and share plans

Responsibilities

• Own and lead the media effectiveness programme to ensure measurable, accountable, and efficient media investments aligned to business objectives
• Manage media agency performance with robust measurement, service standards, audits, and continuous improvement plans
• Review annual performance and set bonus/malus structures against KPIs
• Oversee relationships with property portals (Rightmove, Zoopla) including contract negotiations and optimization of listings
• Collaborate with media partners (Google, Meta) to deliver annual plans and leverage partner data
• Develop and evolve Marketing Mix Modelling (MMM) capability and translate insights into actionable decisions
• Use MMM insights to improve media budget planning and channel strategy
• Act as escalation point for BU performance and budget challenges
• Drive investment optimisation to improve efficiency, effectiveness, and ROI across channels
• Foster strong relationships with BU leadership to align media strategies with local sales objectives
• Coordinate with Digital Team to implement SEM strategy (paid and organic)
• Evaluate emerging channels, technologies, and partnerships to maintain competitive edge
• Deliver media training on new channels and strategies to BUs and Centre of Expertise
• Identify, test, and scale AI-enabled media opportunities for planning, activation, measurement, and decision-making
• Provide clear performance insights to senior stakeholders for evidence-based decisions
• Work with creative teams to ensure consistent marketing guidelines for assets

Key requirements

• Strong understanding of media effectiveness frameworks, MMM, attribution, and data-driven decision making
• Experience managing media agencies and influencing senior stakeholders with governance and performance management
• Curiosity for emerging media trends, AI-enabled marketing opportunities, and new technologies with ability to test and scale innovations

• Stakeholder management
• Strategic thinking
• Communication
• Media Measurement & Analytics
• Marketing Mix Modelling (MMM)
• Attribution and incrementality testing

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