Social Media Manager

HONOR is a leading global provider of smart devices. It is dedicated to becoming a global iconic technology brand and creating a new intelligent world for everyone through its powerful products and services. With an unwavering focus on R&D, it is committed to developing technology that empowers people around the globe to go beyond, giving them the freedom to achieve and do more. Offering a range of high-quality smartphones, tablets, laptops, and wearables to suit every budget, HONOR’s portfolio of innovative, premium, and reliable products enables people to become the better version of themselves.

For more information, please visit HONOR online at www.hihonor.com.

Key Responsibilities:

• Social Strategy & Distinct Brand Persona: Own the end-to-end matrix strategy, content planning, and day-to-day execution. Establish a distinctive, humanized brand persona and Tone of Voice. Accountable for organic reach, engagement rates, and community growth.
• Trend-Jacking & UGC Activations: Spot cultural trends early and produce scroll-stopping trend-jacking content. Foster high engagement via community conversations and design creative mechanisms to drive user-generated content (UGC).
• Integrated Go-To-Market Campaigns: Deeply integrate into product launch cycles; co-create IMC social roadmaps alongside PR and Digital Media teams to maximize reach. Partner with key UK telecom and retail giants for co-marketing activations.
• Creator & Influencer Ecosystem: Directly discover and manage relationships with local UK creators/influencers (KOL/KOC). Lead collaborative storytelling from brief to final delivery, ensuring authentic, high-impact content.
• Community Management: Build and manage super-fan groups across native platforms, running tailored activations to drive brand affinity and advocacy.
• Social Listening & Market Insights: Monitor social sentiment, track real-time audience feedback (positive and negative), and conduct regular competitor benchmarking to inform future content and marketing decisions.

Requirements:

• 3+ years of social media experience within an in-house brand, creative agency, or proven track record of running high-performing personal channels. Proven portfolio of breakthrough campaigns or viral hits.
• Deep Cultural Nuance: Exceptional understanding of UK internet culture, sub-cultures, and diverse consumer cohorts (tech enthusiasts, mobile gamers, lifestyle creators, everyday consumers).
• Creative Storyteller: Strong copywriting ability with natural digital savvy; skilled at translating complex hardware specs into relatable, engaging, and culturally relevant stories.
• Hands-on Content Skills: Competent in shooting and editing short-form video (TikTok, Reels, Shorts) and basic visual assets.
• AI-Empowered Creator: Proficient in leveraging generative AI tools to accelerate ideation, scriptwriting, and creative asset generation.
• Language: Professional working proficiency or native fluency in English.

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