Senior Equipment Sales Manager – Food & Beverage

Remote in the UK

Ref: 756CS

Company Profile

An international organisation specialising in equipment solutions and related services for the food and beverage manufacturing, processing and packaging sectors, serving customers across international markets.

Responsibilities

Location: UK-based, fully remote

Working pattern: Full-time, home-based

Travel: Approximately 40% domestic and international

Reference: 756CS

To drive equipment sales, business development and profitability within the food and beverage sector, managing the full sales cycle and developing long-term customer relationships across UK and international markets.

The role

• Develop and implement sales strategies to increase revenue, market share and profitability.
• Manage the full sales cycle, from identifying opportunities and preparing proposals to negotiating terms and closing deals.
• Take ownership of commercial performance and develop growth strategies for the assigned market.
• Identify and negotiate commercial opportunities involving food and beverage processing, manufacturing and packaging equipment.
• Build relationships with manufacturers, equipment buyers, dealers and industry partners to generate new business.
• Develop sales opportunities across processing, mixing, filling, bottling, canning, packaging and material handling equipment.
• Evaluate equipment specifications, condition and market value to support commercial negotiations.
• Develop existing accounts, generate repeat business and identify opportunities for additional equipment and service sales.
• Build relationships with plant managers, operations directors, engineering teams, procurement professionals and senior decision-makers.
• Collaborate with internal account management and operational teams to maximise opportunities and coordinate transactions.
• Develop international sales channels and relationships with overseas customers and commercial partners.
• Negotiate pricing and commercial agreements to achieve profitable outcomes.
• Monitor market trends, customer demand and competitor activity to identify new business opportunities.
• Travel domestically and internationally for customer meetings, site visits and industry events.

Candidate’s Profile

• Senior experience in equipment sales, technical sales or business development, ideally within food and beverage manufacturing, processing or packaging.
• Strong knowledge of food and beverage processing and packaging equipment.
• Proven track record in B2B sales, new business development, commercial negotiations and revenue growth.
• Established network of manufacturers, equipment buyers, dealers or relevant industry contacts.
• Experience working with industrial equipment manufacturers, OEMs, specialist suppliers or distributors.
• Strong commercial acumen, including the ability to assess equipment value and negotiate profitable transactions.
• Ability to interpret technical specifications, equipment documentation and engineering drawings.
• Experience managing sales targets, revenue and commercial performance.
• International sales experience would be advantageous.
• Excellent negotiation, communication and relationship-building skills.
• Self-motivated, commercially driven and comfortable working independently in a home-based role.
• Willingness to travel approximately 40% domestically and internationally.

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