Our client is a high-growth, digitally led consumer brand expanding rapidly across global markets. With social commerce at the heart of its strategy, the business is investing heavily in owned channels, creator ecosystems, and data-driven customer engagement. You’ll join at a pivotal moment, shaping how the brand scales internationally through TikTok Shop, strengthens its D2C performance, and builds long-term customer value through CRM excellence.
The Global TikTok Shop, D2C & CRM Manager will lead global performance across TikTok Shop, D2C eCommerce, and lifecycle marketing, driving revenue growth, optimising conversion, and maximising customer retention across key markets.
Role Highlights
- Own and scale TikTok Shop globally across UK, EU, and US markets
- Drive revenue via merchandising, creators, affiliates, and live shopping
- Manage D2C site performance including trading, launches, and optimisation
- Lead CRM strategy across email and SMS to improve retention and LTV
- Execute global campaigns, promotions, and trading calendar activity
You Will Need
- Proven success growing TikTok Shop or social commerce channels
- Strong D2C eCommerce experience (e.g. Shopify environments)
- Hands-on CRM/lifecycle marketing expertise (e.g. Klaviyo)
- Data-driven mindset with strong CRO and testing experience
- Experience managing multi-market or global digital performance
Why You’ll Love It
- High-impact role owning a priority global revenue channel
- Clear opportunity to scale markets and shape international growth
- Collaborative exposure across brand, commercial, and tech teams
- Fast-moving environment where ideas translate into action quickly
- Competitive salary, bonus, and strong long-term progression potential
We are committed to promoting equality of opportunity for all employees and job applicants. In line with the Equality Act 2010, we strive to create and maintain a working environment in which everyone is able to make the best use of their skills, free from discrimination or harassment, and in which all decisions are based on merit.
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