Senior Demand Generation Manager

We’re recruiting on behalf of an ambitious B2B SaaS and AI business looking for a hands on Demand Generation / Growth Lead. This is an opportunity to shape the growth strategy, build pipeline and use AI to improve marketing performance.

This will suit someone who enjoys working in a small team, wearing multiple hats and making things happen. You’ll need to balance building the foundations with delivering campaigns and improvements from the outset.

The role

• Own the demand generation strategy and campaign calendar, aligning activity with sales priorities and pipeline goals.
• Plan, launch and optimise campaigns across paid search, paid social, email, content, webinars and events.
• Develop programmes for technical enterprise audiences, including CIOs, IT leaders and enterprise architects.
• Work closely with Sales and Presales to agree targeting, improve lead quality and strengthen follow-up.
• Partner with Content and Product Marketing to turn customer challenges and product messaging into effective campaigns.
• Build nurture journeys that support longer buying cycles and keep prospects engaged.
• Work with Customer Success on opportunities to support retention, expansion and customer growth.
• Establish clear reporting on channel performance, conversion and pipeline contribution, using the findings to guide investment.
• Use AI and automation to improve research, campaign delivery, testing and reporting.
• Adapt activity across international markets, particularly North America and EMEA, with broader coverage of LATAM and selected APAC markets.

About you

• Experience owning demand generation or growth marketing within B2B SaaS or enterprise technology.
• A track record of delivering qualified pipeline and explaining how your activity contributed to commercial results.
• Hands-on experience across several marketing channels, including paid acquisition and nurture campaigns.
• Comfortable marketing complex products to technical buyers within large organisations, including regulated businesses.
• An understanding of sales-led buying journeys, multiple decision-makers and longer sales cycles.
• Confident working with CRM, marketing automation and analytics tools to improve targeting, lead management and measurement.
• Experience working closely with Sales, Product Marketing and Customer Success.
• Able to set a strategy and personally build, launch and optimise the campaigns behind it.
• Comfortable working with limited infrastructure, setting priorities and building useful processes as you go.
• A practical interest in AI, with sound judgement about where it can improve quality and efficiency.
• Direct enterprise architecture experience would be useful, but isn’t essential. Understanding technical audiences and having personally delivered successful demand programmes are more important.

What’s in it for you?

• Great basic salary and private healthcare.
• Ownership of the demand generation plan.
• Freedom to test ideas and develop new channels.
• Close collaboration with a hands on marketing leader.
• International scope within an established software business.
• A visible role in building the marketing function.

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