Sales Representative

Company: XCMG Europe GmbH
Apply for the Sales Representative
Location: High Wycombe
Job Description:

Your mission

1. Sales and Business Development

  • Develop and implement effective sales strategies to meet and exceed sales targets.
  • Identify new business opportunities and actively seek out potential customers.
  • Expand the client base by engaging with key decision-makers in target industries.
  • Promote and sell a range of machinery products, ensuring alignment with customer needs.
  • Monitor market trends, collect industry and competitor information, and develop sales strategies.
  • Lead the product development team to improve products to meet market demands.
  • Assist with product certification and licensing in the UK and Ireland to ensure compliance with local regulations and market entry requirements.

2. Customer Relationship Management

  • Build and maintain strong, long-term relationships with customers to drive repeat business.
  • Act as the primary point of contact for clients, providing excellent customer service.
  • Conduct regular follow-ups and site visits to ensure customer satisfaction and loyalty.
  • Handle customer inquiries, provide technical guidance, and resolve issues efficiently.

3. Sales Administration & Budgeting

  • Monitor and manage sales budgets, ensuring alignment with company revenue goals.
  • Prepare accurate sales reports, forecasts, and performance analysis for management.
  • Negotiate pricing and contract terms with customers to maximize profitability.
  • Chase outstanding payments and ensure timely collections from clients.

4. Coordination with Other Departments

  • Collaborate closely with the service, parts, and aftermarket teams to ensure seamless support for customers.
  • Work with finance and accounts teams to track payments, credit terms, and financial documentation.
  • Coordinate with marketing to develop promotional strategies, campaigns, and customer engagement initiatives.
  • Engage with logistics and supply chain teams to ensure timely delivery of machinery and parts.
  • Address any customer concerns related to machinery performance, service, and repairs.

5. Other tasks assigned by line managers

Your profile

  • Proven experience in machinery sales, construction equipment, MEWPs, or a related industry.
  • Strong sales acumen with a track record of meeting or exceedingsales targets.
  • Excellent negotiation, communication, and presentation skills.
  • Ability to develop and maintain strong client relationships.
  • Self-motivated and able to work independently while being a team player.
  • Strong organizational skills with the ability to manage multiple clients and sales processes.
  • Proficiency in CRM software and Microsoft Office Suite.
  • Full UK driving license (or applicable license for the location).

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Posted: September 8th, 2026