Digital Marketing Technology Manager

URGENT position. Immediate start is possible

Role Overview

Lead the strategy, implementation and optimisation of marketing and advertising technology stack for a Consumer facing International FinTech.

Key Responsibilities

• Own the end‑to‑end MarTech and AdTech roadmap aligned with growth and retention objectives.
• Evaluate, select and manage tools across paid media, CRM, marketing automation, consent management, analytics and attribution (e.g. GA4, GTM, MMPs such as Adjust, server‑side tracking, CMPs, CDPs).
• Define standards, governance and documentation for tracking, data flows and consent frameworks.
• Manage relationships with relevant vendors, agencies and technology partners.
• Design and implement web and app tracking using GA4 and GTM (client‑and server‑side).
• Configure events, conversions, dataLayer specifications and app events (via MMPs); ensure data quality and consistency across platforms.
• Improve and maintain conversion tracking across web, app and offline journeys; troubleshoot and resolve data discrepancies.
• Support paid search, social, display and programmatic teams with pixels, conversion tags, APIs and audience activation.
• Support design and refinement of attribution models and measurement frameworks to assess channel performance, ROI and efficiency KPIs.

Requirements

Experience

• 5+ years’ experience in MarTech / AdTech / marketing technology or digital analytics roles.
• Strong background in performance marketing, marketing automation and data‑driven growth.

Technical Skills

Hands‑on experience with:

• GA4 and GTM (including server‑side implementations).
• Mobile Measurement Partners (e.g. Adjust) and app event tracking.
• Major ad platforms (Google Ads, Meta, programmatic DSPs) and their conversion/audience integrations.

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