Global Account Director, Entertainment & Automotive, Global Accounts – GBS

Overview

As EMEA Global Account Director, you will manage strategic, cross-market partnerships with some of TikTok’s largest advertisers from London. You’ll blend strategy, platform expertise, and tailored solutions to achieve growth and revenue for global brand partners. You will work with regional and global sales teams to implement contracts, analyze performance, and map opportunities for scalable client programs. This role offers the chance to shape how global clients leverage TikTok’s products to drive measurable business impact.

Responsibilities

• Conduct regular business reviews with clients in collaboration with Global Accounts and regional Sales teams
• Act as an external product consultant educating clients on product solutions and best practices
• Collaborate with cross-functional teams across Consumer, Content, Product and Revenue to drive KPIs
• Lead product update conversations and advise on best practices to grow incremental business
• Perform Global Reporting & Analysis covering spend, seasonality, allocations, and market participation
• Carry out Optimization Analysis for product suite, rates, seasonality, campaign volume, and external market engagement
• Share learnings and innovations across accounts and the global network
• Analyze account performance data to provide data-driven insights for clients and product offerings
• Collect marketplace feedback to guide account strategy
• Support regional sales with pre-sale research, pitches, and collateral

Key requirements

• Proven ability to craft strategic, insight-driven narratives that connect data to business impact and influence stakeholders
• Strong consultative approach to identify growth opportunities and translate insights into actionable recommendations
• Ability to analyze large datasets and create executive-ready presentations
• Proactive, with strong project management, organizational, and analytical skills
• Excellent verbal and written communication, with ability to translate technical language for non-technical stakeholders

• consultative mindset
• strong communication
• proactive and organized
• data analysis and storytelling
• KPI-driven strategy
• advertising analytics and measurement solutions

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