Overview
As Regional Sales Manager, you will lead the South of England sales operation within a large B2B organisation, shaping regional performance and margins. You’ll manage a distributed team of 10 Area Sales Managers, driving new business, customer relationships, and a robust 18-month pipeline. You’ll implement a consistent sales approach, coach field engineers, and collaborate with Operations and Finance to support the wider business. This role combines hands-on leadership with strategic planning to protect margins and grow key accounts. You’ll work within an international group focused on commercial growth and evolving sales capabilities, offering a remote-based, travel-enabled leadership role.
Pay / Benefits
- 65,000 – 75,000 plus bonus
- remote-based position
- regional travel cross-country
- broad exposure across Sales, Operations, Finance and senior stakeholders
Responsibilities
- Lead and coach a distributed team of 10 Area Sales Managers
- Drive performance across sales, margin, pipeline growth and new business generation
- Implement a consistent sales approach across the region
- Build and maintain an 18-month forward pipeline
- Support conversion, qualification, and progression of opportunities
- Oversee pricing, commercial terms, and deal quality to protect margins
- Create strategic account plans to grow existing customers and win new business
- Analyze sales data to identify trends, risks and growth opportunities
- Join customer meetings to provide hands-on coaching in the field
- Ensure effective use of CRM systems, sales tools, and processes
- Partner with Operations, Finance and other teams to support wider objectives
- Contribute to sales forecasting, planning and operational activity
Key requirements
- Experience leading regional sales teams and managing a distributed sales force
- Strong coaching and leadership capabilities
- Proven ability to grow pipeline and close new business
- Experience with pricing, terms and deal quality to protect margins
- Comfort with data analysis to identify trends and inform decisions
- Ability to engage with cross-functional teams (Operations, Finance) and senior stakeholders
- Willingness to travel regionally and operate in a remote-based role
- leadership
- coaching
- stakeholder engagement
- CRM systems
- sales analytics
- pricing and deal negotiation
…