Marketing Operations Manager

Overview

In this role you will own the MarTech, data and processes powering Boku Marketing globally, turning campaigns into measurable pipeline and revenue. You will work with Demand Gen, Sales and Revenue Ops to deliver scalable, data-driven campaign operations and practical AI-enabled workflows. You’ll build trusted marketing data, attribution models and reporting to inform go-to-market decisions. This role offers impact across multi-market initiatives, with a hands-on, cross-functional leadership mindset. You’ll help scale marketing capabilities to support global growth and complex, real-time payment challenges.

Responsibilities

• Own and improve the operating model, tech stack and data for global marketing activity
• Manage end-to-end MarTech stack around Salesforce and Account Engagement, including integrations and data flows
• Develop marketing influence, attribution models and dashboards connecting programs to pipeline and revenue
• Lead lifecycle management from signal capture through enrichment, scoring, qualification and handover to sales
• Own data hygiene, segmentation, consent and governance (GDPR and regional)
• Build and optimise campaigns in Account Engagement and coordinate repeatable workflows
• Enable ABM through data, journeys, orchestration and measurement in partnership with Demand Gen, Sales and Channel Marketing
• Implement AI-driven workflow automation and maintain an AI standardisation framework
• Define marketing cadence with leadership, track OKRs, budgets and cross-functional initiatives
• Drive process improvement, project management practices and coordinated high-priority campaigns
• Enable team via training, playbooks, onboarding and adoption feedback

Key requirements

• Advanced hands-on experience with marketing automation, CRM, integrations, reporting and governance (Salesforce and Account Engagement)
• Experience in high-growth B2B environments (payments, SaaS or technology)
• Strong analytics to translate funnel and revenue metrics into insights
• Lead management, data governance, lifecycle, enrichment and handover
• Campaign and ABM execution with measurable outcomes
• Knowledge of data privacy and GDPR compliance
• AI and automation experience in marketing workflows
• Programme leadership and stakeholder influence without direct authority

• Cross-functional collaboration
• Strategic thinking with operational discipline
• Influence without authority
• Salesforce
• Account Engagement
• Marketing automation

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