- Belfast, hybrid (2 days a week in the office)
- Competitive salary depending on experience, plus bonus
- Reports directly to the CEO
- Build the marketing function from the ground up
About the Company
Our client is an established, international B2B software business with customers across the UK, Ireland and North America. They have ambitious growth plans and are investing heavily in AI and modern ways of working.
It is a close-knit, fast-moving team where people own their outcomes and see the impact of their work.
The Role
This is their first dedicated marketing hire, a genuine chance to build something from scratch. You will set the strategy, get the tech stack working properly and create a measurable funnel that turns content into leads, leads into pipeline and pipeline into new customers. You will work hand in hand with sales to fuel new business across international markets, with real scope to grow the team and your own career as the business scales.
Key Responsibilities
- Build and deliver the marketing strategy and annual plan, aligned to revenue targets
- Set up and run HubSpot as the engine for automation, lead scoring, nurture and reporting
- Create a clear, dashboard-led funnel from first touch to MQL, opportunity and win
- Plan and run integrated campaigns across LinkedIn, email, search and the website
- Produce content that generates demand, from whitepapers and case studies to thought leadership
- Equip sales with the collateral, insight and targeting they need to win
- Run events, webinars and trade shows across key markets
- Use AI tools and automation to work smarter and scale output
- Report on performance and ROI to the CEO and leadership team
What You’ll Need
Essential
- 5+ years in B2B marketing, ideally in software, SaaS or technology
- Hands-on experience with HubSpot or a similar CRM and marketing automation platform
- A track record of generating leads and building pipeline, with the numbers to back it up
- Confidence to own a plan end to end and to challenge senior stakeholders
- Strong writing and an analytical, data-led approach
Desirable
- Experience marketing into international markets, particularly the US
- Experience building a marketing function or being a first marketing hire
- WordPress and LinkedIn Sales Navigator
Why Apply
- Build the function your way, with the backing of the CEO
- Work with household-name customers across four continents
- A business genuinely embracing AI and new ways of working
- Hybrid working with just 2 days in the Belfast office
Interested?
If this sounds like your next move, get in touch with Emma Groves at Ocho People for a confidential chat
WHJS1_NI
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