Key Account Manager Menswear ,Wholesale Digital Commerce – London, United Kingdom
Position Overview
Ref #
W184355
State/Region
London
Department
Sales & Customer Support
Location
United Kingdom
City
London
COMPANY DESCRIPTION
Ralph Lauren Corporation (NYSE:RL) is a global leader in the design, marketing and distribution of premium lifestyle products in five categories: apparel, accessories, home, fragrances, and hospitality. For more than 50 years, Ralph Lauren’s reputation and distinctive image have been consistently developed across an expanding number of products, brands and international markets. The Company’s brand names, which include Ralph Lauren, Ralph Lauren Collection, Ralph Lauren Purple Label, Polo Ralph Lauren, Double RL, Lauren Ralph Lauren, Polo Ralph Lauren Children, Chaps, among others, constitute one of the world’s most widely recognized families of consumer brands. At Ralph Lauren, we unite and inspire the communities within our company as well as those in which we serve by amplifying voices and perspectives to create a culture of belonging, ensuring inclusion, and fairness for all. We foster a culture of inclusion through: Talent, Education & Communication, Employee Groups and Celebration.
POSITION OVERVIEW
We are seeking a commercially strong and digitally fluent Digital Key Account Manager to manage the Menswear wholesale digital Key Accounts across UK Pure Player partners.
This role holds endtoend ownership of account delivery – including sell-in appointments, budgets, forecasts, sellout performance, and trading execution – across both seasonal and reorder flows, while safeguarding brand integrity, execution quality, and luxury standards.
You will operate in a fastpaced, highexpectation environment, balancing multiple priorities while delivering strong, sustainable results. Authentic, collaborative, accountable, and excellencedriven, with a genuine passion for luxury, menswear, and brand elevation.
ESSENTIAL DUTIES & RESPONSIBILITIES
Commercial & Trading Ownership
- Own budgets, forecasts, and commercial outcomes for assigned Pure Player accounts
- Deliver results across seasonal launches and inseason reorder business
- Lead inseason trading, managing sellout, availability, stock health, and rebuys
- Own sellout reporting and present performance in weekly and monthly internal trade forums
- Track customer trading terms and seasonal investment requirements, ensuring delivery against forecasted budgets
- Partner closely with Customer Operations to ensure timely deliveries and speed to market
Product & Brand Guardianship
- Own menswear product presentation and storytelling across partner platforms
- Lead inmarket customer appointments, presenting seasonal ranges and reorder strategies
- Act as brand guardian, ensuring online merchandising, content execution, and brand storytelling meet luxury standards
- Work in partnership with funded Digital Brand Specialists (where available) to deliver elevated digital execution
Pure Player Expertise & Marketing Influence
- Apply strong understanding of Pure Player digital wholesale models, including assortment depth, reorder cadence, and platform execution
- Influence marketing to ensure the right level of support is applied to the right categories at the right time, balancing seasonal and carryover ranges while supporting sustainable commercial outcomes and brand equity
Stakeholder & Buyer Collaboration
- Build strong relationships with Pure Player buyers and key stakeholders
- Partner closely with the Internal Buying Team, ensuring customer insight informs assortment and reorder strategy
- Collaborate crossfunctionally across Brand Management, Marketing, Business Development, and Customer Operations teams
EXPERIENCE, SKILLS & KNOWLEDGE
- Proven experience in digital wholesale, key account management, ecommerce, or commercial roles, ideally within luxury or premium fashion
- Strong menswear product affinity and understanding of the luxury market
- Proven experience owning budgets, forecasts, and inseason trading decisions
- Strong Excel skills are a must; PowerPoint proficiency and BI tools a strong plus
- Confident presenter with strong commercial judgement and stakeholdermanagement skills
- Comfortable operating in a highpressure, fastpaced environment