Business Development Manager

Company: WisuAlarm UK and Ireland
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Business Development Manager – UK & Ireland

Company: WisuAlarm (Dahua Technology)

Location: United Kingdom | Field-based, covering the UK & Ireland

Employment: Full-time

About the role

WisuAlarm is looking for an experienced Business Development Manager to support the growth of our residential fire safety business across the UK and Ireland.

We’re looking for someone who understands the fire safety and electrical wholesale markets, knows how to build strong customer relationships, and has a proven record of winning new business.

You’ll work closely with our distributors, wholesalers, installers and electrical contractors to grow sales, develop new accounts and increase WisuAlarm’s presence in the market.

What you’ll be doing

  • Identify and develop new business opportunities across the UK and Ireland.
  • Build and maintain relationships with electrical wholesalers, distributors, installers and other trade customers.
  • Manage existing customer accounts and identify opportunities to grow sales.
  • Promote our range of residential smoke, heat and carbon monoxide alarms, including interlinked alarm systems.
  • Meet customers regularly, arrange product demonstrations and support distributor and installer training.
  • Work with our marketing and product teams on campaigns, events, product launches and sales activities.
  • Monitor competitor activity, market trends and customer feedback.
  • Manage your sales pipeline, provide regular forecasts and work towards agreed sales targets.

What we’re looking for

  • At least 3 years of B2B sales or business development experience in fire safety, fire detection or electrical wholesale.
  • Good knowledge of residential smoke, heat and CO alarms. Familiarity with BS 5839-6 would be an advantage.
  • Existing relationships within the UK electrical wholesale, distribution or fire safety industry.
  • Experience developing new accounts as well as managing existing customers.
  • Strong communication, negotiation and relationship-building skills.
  • Comfortable working independently, travelling to customers and managing a field-based territory.
  • A full UK driving licence.
  • A practical approach to sales and a willingness to learn about new products and technologies.

What we offer

  • Competitive salary based on experience
  • Performance-related bonus
  • Car allowance
  • Opportunities for career development
  • Support from our UK and international teams
  • The opportunity to work with a growing fire safety brand backed by Dahua Technology

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Posted: November 7th, 2026