Key Account Director

Company: ASR International
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Key Account Director / Senior National Account Manager

National Role | Field-Based

A rare opportunity to join an leading international manufacturer in a high-profile, senior leadership role within the national sales structure. This position is critical to the business and will take ownership of a small portfolio of strategically important National Builders Merchant accounts, representing a significant proportion of overall turnover.

The role has a clear focus on leading and developing a key high-value account, alongside other major national merchant partners. As such, this position requires someone with proven experience operating at strategic national merchant level, managing complex relationships, commercial agreements and long-term partnerships.

This is not a transactional NAM role. It is a strategic, leadership-led account position, working closely with senior customer stakeholders and internal leadership teams to shape and deliver national strategy.

The Role

  • Full ownership of key national builders merchant accounts
  • Developing and executing long-term strategic account plans aligned to wider business objectives
  • Growing share of wallet and delivering against national sales, revenue and profit targets
  • Managing significant commercial spend, rebates and investment budgets
  • Acting as the primary interface between national merchant partners and internal teams
  • Ensuring national strategy is effectively delivered through regional and field sales teams
  • Working cross-functionally with supply chain, marketing, finance, customer service and operations
  • Building senior-level relationships across merchant buying, commercial and leadership functions
  • Providing accurate forecasting, reporting and CRM discipline
  • Playing an active role within the sales leadership team, contributing to future strategy and direction

The Person

  • Senior National Account / Key Account experience is essential
  • Demonstrable background managing National Builders Merchants (e.g. Travis Perkins / Wolseley level accounts)
  • Proven ability to operate at strategic, boardroom and senior stakeholder level
  • Strong commercial capability across pricing, rebates, budgets, forecasting and P&L impact
  • Experience managing strategic partnerships, not just supply agreements
  • Confident leader with credibility internally and externally
  • Highly organised, analytical and comfortable working in complex, fast-paced environments

This role specifically requires experience at this level. Candidates without strategic national merchant exposure will not be suitable.

Why This Role

  • Senior, visible position with national influence
  • Ownership of one of the most important merchant accounts in the UK
  • Genuine opportunity to shape strategy, not just deliver it
  • Work for a global, market-leading manufacturer with long-term ambition
  • High autonomy, accountability and exposure to senior leadership

ASR International specialises in Commercial, Operational and Sales-based roles throughout GB; our expertise lies with manufacturers and distributors within the bathroom, brassware, sanitaryware and interiors sectors for senior-level appointments and Directors.

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Posted: November 7th, 2026