Groups and Events Sales Manager

Overview

In this role you will manage group and event enquiries across the London cluster, guiding them from initial contact to contract and deposit. You will collaborate with internal colleagues to ensure a smooth sales process, accurate administration, and a seamless handover to the planning team. Your focus is on converting inquiries into revenue while delivering outstanding client service and profitability. This opportunity combines hands-on sales leadership with cross-functional collaboration in a global hotel group.

Pay / Benefits

• competitive salary + bonus
• global career opportunities across 350+ hotels
• exclusive hotel rates
• company pension scheme
• 29 days holiday
• health cash plan & discounted dental cover

Responsibilities

• Manage group and event enquiries from initial enquiry to signed contract and first deposit with a professional, client-focused approach
• Qualify client needs and craft tailored proposals, quotations and contracts under approved guidelines
• Negotiate rates, packages and terms to maximise revenue, conversion and profitability
• Build and maintain strong client relationships as the main contact throughout the sales cycle
• Conduct hotel showrounds and site inspections to showcase facilities
• Identify upsell opportunities across bedrooms, meeting spaces, F&B, and other hotel services
• Ensure accurate management of enquiries, bookings, contracts and client records in MARS and other systems
• Support the Head of Groups & Events Sales with coordination, reporting, forecasting and performance analysis
• Provide guidance, coaching and day-to-day support to team members, deputising in the Head of Department’s absence
• Collaborate with Finance, Credit Control and operations to ensure deposits and handovers are completed accurately

Key requirements

• Proven experience in groups, events, hotel sales or hospitality sales with a track record of converting enquiries into revenue
• Strong commercial awareness, negotiation skills and ability to maximise sales opportunities
• Excellent client relationship management and customer service skills
• Experience preparing proposals, contracts, forecasts and sales reports with high accuracy
• Confident communicator with strong organisational skills and ability to manage multiple priorities
• Experience supporting, coaching or leading team members and deputising for senior management
• Good knowledge of hotel sales systems, CRM platforms and Microsoft Office applications
• Proactive, results-driven approach with commitment to delivering outstanding client service and achieving business objectives

• customer-focused
• strong interpersonal skills
• excellent communication
• hotel sales systems
• CRM platforms
• Microsoft Office applications

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