NO AGENCIES OR FREELANCE
DIGITAL PERFORMANCE & SYSTEMS MANAGER
Location: Hybrid – a combination of office and homeworking with occasional travel across the pub estate (so you must have adriving licence).
Working Hours: 40 hours a week worked flexibly withbusiness requirements. Every Wednesday at Hydes Brewery in Salford, Manchester.
Benefits:
- Access to enhanced pension scheme
- private medical insurance
- cashback medical scheme
- 5 weeks holiday plus bankholidays plus retailer discounts
- above statutory minimum benefits
- option tobuy additional holidays
- 50% discount off food for up to 6 people
- 50% offaccommodation and an employee assistance programme offering 24/7 support andadvice
As a Digital Performance & Systems Manager atHydes Brewery, you’ll play a key role in optimising our digital channels,systems and customer journeys.
This is an analytical and technically focused roleresponsible for ensuring our digital platforms perform effectively, customerexperiences are seamless and marketing activity is accurately measured andreported.
You’ll work closely with the Head of Marketing and RetailMarketing Manager, creative agencies and internal stakeholders to improvewebsite performance, enhance reporting capabilities and support the successfulimplementation of digital projects across the business.
This is an exciting opportunity for someone who enjoysturning data into actionable insights and using technology to drive commercialperformance.
What you’ll do:
- Manageand maintain Hydes’ websites, ensuring content, functionality and userexperience remain up to date
- Monitorwebsite performance and identify opportunities to improve customerjourneys and conversion rates
- ManageGoogle Analytics, Google Tag Manager and campaign tracking across digitalplatforms
- LeadSEO, local SEO, AEO and GEO activity across Hydes’ digital platforms,ensuring our websites and content are optimised for search engines, AIassistants and generative search tools, while identifying newopportunities to improve visibility, customer discovery and digitalperformance.
- Creationof paid media campaigns including tracking, reporting and optimisation
- Identifyand coordinate influencer and content creator opportunities
- Developregular reporting dashboards and performance insights for stakeholders
- Monitorcampaign performance and provide recommendations to improve results
- SupportCRM data management, segmentation and customer database optimisation
- Create,monitor and optimise Airship automation journeys and customercommunications
- Manageand optimise online booking systems and booking widget performance
- Administerand support voucher and gift card platforms
- MaintainGoogle Business Profiles and ensure consistency across online listings
- Conductwebsite testing and conversion rate optimisation activities
- Supportthe implementation of new digital systems, platforms and customer-facingtechnology
- Managerelationships with digital agencies, website providers and technicalsuppliers
- Actas the first point of contact for digital platform and website-relatedqueries
About you
- 4+years’ experience in digital marketing, digital performance or websitemanagement with a relevant marketing qualification
- Experienceusing Google Analytics and website CMS platforms
- Stronganalytical skills with the ability to interpret data and identifyopportunities
- Experienceproducing reports and presenting insights clearly
- Understandingof SEO, website optimisation and customer journey mapping
- Experienceworking with CRM systems and email marketing platforms
- Strongattention to detail and project management skills
- Comfortableworking with multiple stakeholders and external suppliers
- Commerciallyminded with a passion for continuous improvement
Experience within hospitality, leisure or retailenvironments would be advantageous.
About Hydes
Established in 1863, Hydes Brewery is based in Manchester has expanded toinclude a portfolio of nearly 50 restaurants, pubs, bars, and hotels, andcontinues to grow, while still retaining its family feel. We have pubs acrossGreater Manchester, Lancashire and throughout Cheshire including Chester andWrexham and some in the Wirral, near Liverpool.
Hydes’ vision is to deliver exceptional hospitality, and it’s our people thatwill help us achieve this. With a mission to deliver attractive environments, highquality products and exceptional service, we value our people and believe inrecognising, rewarding and developing our teams.
Our aim is to create a great teamworking environment inwhich the opinions of all are sought and valued, and to grow our future talentfrom within, with continued development and progression opportunities.
Hydes is #OpenToAll and committed to encouraging equality, diversity andinclusion among our people, and we oppose and want to eliminate discriminationand welcome your application whatever your background or situation. We believethat everyone is unique and there should be no barriers to entry and no limitsto ambition. We want everyone in our business to be treated with fairness andrespect. If you need reasonable adjustments at any point in the application orinterview process, please let us know.
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