Senior Marketing Analytics Business Analyst

Senior Marketing Analytics Business Analyst

Contract: 12 months initial contract

Sector: Insurance

We are seeking an experienced Senior Marketing Analytics Business Analyst to join a major insurance organisation undergoing significant investment in customer insight, marketing performance and data-driven decision making.

This role will bridge business and analytics teams, translating business objectives into actionable analytical requirements to improve customer engagement, optimise campaign performance and support strategic marketing initiatives.

Key Responsibilities

• Partner with Marketing, Data, Digital and Product teams to gather and define business requirements.
• Translate business objectives into analytical requirements and measurable outcomes.
• Analyse customer, campaign and commercial performance data to support business decisions.
• Support customer segmentation, retention, acquisition and cross-sell initiatives.
• Define and document KPIs, business metrics and reporting requirements.
• Collaborate with data engineering and analytics teams to deliver insight products and dashboards.
• Facilitate stakeholder workshops and build relationships with senior business stakeholders.
• Support roadmap planning for marketing analytics and customer insight projects.
• Identify opportunities to improve marketing effectiveness and customer engagement through data-driven recommendations.

Required Experience

• Strong Business Analysis experience within Marketing Analytics, Customer Insight or Data Analytics environments.
• Proven experience working within the insurance sector.
• Understanding of customer acquisition, retention and campaign performance measurement.
• Experience defining business KPIs and analytical requirements.
• Experience working with large customer datasets and reporting solutions.
• Strong stakeholder management and workshop facilitation skills.
• Experience working within Agile delivery environments.
• Experience with Power BI, Tableau or similar visualisation tools.
• Knowledge of Google Analytics, Adobe Analytics or Salesforce.
• Familiarity with Databricks, Snowflake or cloud-based data platforms.
• Exposure to Customer 360, CRM or customer insight programmes.

Key Skills

Business Analysis | Marketing Analytics | Customer Insight | Insurance | Customer Segmentation | KPI Definition | Power BI | Tableau | Data Analysis | SQL | Stakeholder Management | Agile

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