Senior Marketing Data Analyst – Direct Acquisition (Hybrid)

Vitality, based in London, is seeking a Senior Marketing Data Analyst who translates data into smarter marketing decisions. You will study customer behaviour, media performance and digital journeys to identify what works, where opportunities lie and how to shape media strategy, audiences, creative and budget allocation.

You will lead analytical interpretation linking marketing activity to leads, sales and value, collaborate with econometrics partners, design experiments and automate data feeds

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