CRM database and client data management role. InterAction+ focused. Based in a boutique UK law firm. London with hybrid working. Competitive salary. This boutique law firm, with a small but friendly BD and marketing team, is looking for an experienced CRM Manager to lead on the development of their client database, InterAction+. The improved use of CRM plays a key role in their BD strategy, and they are looking for someone who can improve processes and guidelines for both InterAction+ and their email marketing platform, Vuture, The role will include:
- Leading and developing a new approach to CRM across the firm;
- Ensuring upkeep of CRM-related data;
- Implementing a new suite of policies around CRM;
- Acting as relationship lead with suppliers;
- Training new joiners on the use of CRM;
- Working with the BD and marketing team to develop reports and analytics;
- Ensuring processes and systems are compliant with GDPR and other regulations.
The role would suit a CRM professional with extensive knowledge of InterAction, ideally working at the manager level or with at least 4 years of experience in a CRM role. Experience of IQ and Vuture would also be helpful.
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