Product Marketing Manager

• Own the vision, growth, pricing, and customer appeal of Up World courses
• Manage the existing Marketing Accelerator and Brand Manager Boot Camp
• Create and launch new courses, including a potential AI course planned for early 2027
• Develop focused mini-courses in CRM, paid ads, and social
• Define course ladders, curriculum, sessions, instructors, materials, and accompanying podcast
• Maintain and improve coaching, in-person days, and graduation dinners
• Own the course revenue target, with responsibility for doubling current £100k revenue
• Manage the acquisition funnel, including launch campaigns, leads, paid marketing, landing pages, and follow-up
• Brief freelancers and maintain quality while writing content when needed
• Run enrolment, communications, materials, sessions, in-person days, dinners, and post-course feedback
• Manage and expand the coaching team
• Track course outcomes, including participant promotions and cohort results
• Build automations for reporting, cohort tracking, enrolment sequences, follow-ups, and updates
• Use Claude, HubSpot, Mailchimp, Zapier, and AI to make course delivery scalable
• Report to the Head of Up World

Requirements

• Experience launching a paid product and selling it from idea to first paying customer
• Comfortable selling on calls, in launches, or in person
• Experience marketing products, including writing launch emails and briefing ads
• Experience running a cohort, programme, season, or event series from start to finish
• Experience building automations that others rely on
• Current use of AI to perform parts of the job
• Comfortable owning revenue or other performance numbers and changing course based on data
• Comfortable moving quickly with imperfect information
• Interest in startup marketing and the people doing it
• Familiarity with Claude, HubSpot, Mailchimp, and Zapier
• Able to brief designers, copywriters, and paid specialists
• Able to turn half-formed ideas into plans, timelines, and assessments of viability

Core Competencies

Demonstrates expertise in course development, marketing strategy, and revenue management, with a strong focus on leveraging AI and automation to enhance course delivery and participant engagement.

Highest-signal resume keywords

• Course Development
• Marketing Strategy
• Revenue Management
• AI Utilizationli>
• Automation Building

ATS Optimization Keywords

Hard Skills

• Course Creation
• Cohort Management
• Paid Product Launching
• Marketing Campaign Execution
• Data-Driven Decision Making

Soft Skills

• Communication
• Leadership
• Problem-Solving
• Adaptability

Industry Keywords

• Startup Marketing
• Customer Acquisition
• Content Briefing
• Performance Tracking

Tools & Technologies

• Claude
• HubSpot
• Mailchimp
• Zapier

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