Digital marketing manager for B2B events

Описание:

We are seeking a motivated and creative Digital Marketing Manager to take ownership of digital performance, website optimisation and cross-channel marketing across a growing portfolio of international conferences and lead generation services. This is an exciting opportunity for a digitally focused marketer who combines analytical thinking with creative flair and enjoys getting hands-on with campaigns, websites and performance optimisation.

Задачи:

• Managing and optimising PPC campaigns across Google Ads, LinkedIn and Meta.
• Driving SEO and GEO performance through technical, on-page, content and off-site optimisation.
• Monitoring campaign performance, conversions, traffic, leads and ROAS.
• Managing and improving WordPress websites, including Elementor and ACF.
• Improving website UX, landing pages and conversion rates through testing and optimisation.
• Producing engaging digital creatives, advertising copy and promotional video content.
• Analysing performance using GA4, SEMRush, Google Search Console and other reporting tools.
• Working with internal teams and external developers to deliver website improvements and digital projects.
• Identifying opportunities to introduce AI tools, automation and more efficient marketing processes.
• Supporting and mentoring junior marketers, sharing knowledge and championing best practice.
• Working closely with senior stakeholders to shape digital strategy and deliver commercial objectives.

Требования:

• 2-3+ years’ experience across digital marketing, particularly SEO, PPC and performance marketing.
• Practical experience managing Google Ads, LinkedIn Ads and Meta campaigns.
• Strong knowledge of GA4, SEMRush and digital analytics.
• Experience managing WordPress websites, ideally using Elementor and Advanced Custom Fields.
• An understanding of UX, CRO and A/B testing.
• Creative skills across digital advertising, copywriting and visual content.
• Experience using Adobe Creative Suite, Canva or similar tools.
• Strong project management and organisational skills.
• The ability to communicate effectively with stakeholders and support junior team members.
• An interest in AI, automation and emerging digital technologies.
• Будет плюсом: Some knowledge of HTML/CSS would be beneficial

Условия:

• Competitive salary.
• Hybrid working.
• Opportunities for international travel.
• Health insurance.
• Dog-friendly office.
• Drinks, snacks and a great office environment.
• Christmas and summer parties alongside regular company socials.
• The opportunity to make a genuine impact on digital strategy and transformation.

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