G1 Search has been exclusively retained to appoint a Head of Marketing for Northern Ireland Hospice, one of Northern Ireland’s most respected charities and the largest provider of specialist adult and children’s hospice care.
Supporting more than 4,600 patients during 2025/26, Northern Ireland Hospice delivers essential palliative and end-of-life care to adults, children and families across Northern Ireland. Through its dedicated adult and children’s services, the organisation provides specialist care and support to patients and families at some of the most challenging times in their lives.
With over 350 employees, more than 1,000 volunteers and an established fundraising and retail operation, Northern Ireland Hospice plays a vital role in communities throughout the region. With an ambitious five-year fundraising strategy underway, Northern Ireland Hospice is entering an important phase of development, investing in its brands, marketing capability and approach to supporter engagement to strengthen sustainable income generation.
This is an excellent opportunity for an accomplished marketing leader to play a central role in shaping the organisation’s marketing direction, developing its people and capabilities, and driving growth in supporter acquisition, engagement and retention.
Reporting to the Chief Income Officer, the Head of Marketing will lead a multidisciplinary team with responsibility for brand development, individual giving, marketing performance, supporter care and strategic oversight of CRM and data. Working closely with senior colleagues and external agency partners, the successful candidate will strengthen marketing capability, develop a high performing team and translate strategic priorities into effective marketing programmes and measurable outcomes.
Key Responsibilities
Provide strategic leadership across marketing, brand development and individual giving
Lead and develop a multidisciplinary marketing and supporter care team
Drive customer and donor acquisition, engagement and retention to support sustainable income growth
Strengthen the positioning, awareness and engagement of the Northern Ireland Hospice and Northern Ireland Children’s Hospice brands
Develop data-led marketing strategies to improve supporter journeys, lifetime value and return on investment
Oversee CRM strategy, audience segmentation and marketing performance reporting
Manage external agency partnerships across brand, digital marketing and donor acquisition
Work closely with fundraising, communications, retail and senior leadership colleagues to deliver organisational priorities
Required Experience
Proven senior marketing leadership experience within a consumer-facing, service-led or fundraising environment
Strong track record of delivering measurable marketing performance, customer acquisition and retention
Experience of brand development, marketing strategy and audience engagement
Demonstrated experience leading and developing marketing teams
Strong understanding of CRM, audience segmentation, data-driven marketing and customer lifetime value
Experience managing marketing budgets, investment and external agency relationships
Previous charity sector experience is not essential. We welcome interest from accomplished marketing leaders within commercially focused, consumer-facing organisations who can bring transferable expertise in customer acquisition, retention, brand development and lifetime value.
What’s on Offer
A senior leadership appointment within one of Northern Ireland’s most respected charitable organisations
The opportunity to play a central role in delivering an ambitious five-year fundraising strategy
Genuine influence over brand development, marketing direction and sustainable income growth
Responsibility for leading and developing an established multidisciplinary team
An attractive remuneration and benefits package, including a defined benefit pension scheme and hybrid working arrangements
This is an excellent opportunity for an accomplished marketing leader seeking greater strategic influence, the opportunity to develop people and capabilities, and the chance to make a lasting contribution to an organisation with a clear and meaningful purpose.
If this opportunity aligns with your experience and career ambitions, we would welcome a confidential conversation. All enquiries will be treated in the strictest confidence.
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