Area Sales Manager

Company: Watling JCB Limited
Apply for the Area Sales Manager
Location:
Job Description:

Covering Bedfordshire, Buckinghamshire and Oxfordshire.

Company Information:Watling JCB Limited is a privately owned and owner managed profit-making organisation and one of the most progressive JCB Dealerships in the country for the Sales and Customer Support of Construction, Industrial and Recycling & Waste Machinery products.

We look for high calibre, forward-thinking, energetic people with a “can-do” attitude. We want people who thrive in a diverse and challenging work environment, who are receptive to change and who wholeheartedly embrace the opportunity to take responsibility for themselves and the company’s ongoing success.

In such a dynamic and committed workforce, flexibility is essential, and many of our workforce, in accordance to what the job needs, operate with a huge degree of commitment and energy to ensure our long-term strategy to drive the business forward to increase shareholder profitability for ongoing success and growth to remain the JCB Dealer of choice is achieved.

Main Purpose of the Role:

The main purpose of this role is to promote and sell the JCB Construction range of machineryand products within the dealership territory to new and existing customers. This is a customerfacing role which requires you to build strong relationships within the construction sales sectorof the business. You will need to promote and present solutions to our customers andfrequently liaise with JCB the to ensure you provide a first-class level of customer service.

Department:

Key Responsibilities

Customer Relationships

  • Build strong, positive relationships with the customer base
  • Build and document knowledge of customers’ businesses and technical setup
  • Feed important customer information back to the company
  • Meet and exceed customer service expectations
  • Prepare machinery quotations using the JCB JDS software system and Salesmaster iPad app, including options for:
    • Service / R&M contracts
    • JCB attachments suited to the application and machine
    • JCB Finance
    • JCB Insurance
  • Complete full machine specifications on all orders to meet customer requirements, including all relevant customer information and any attachments needed
  • Carry out full appraisals on used equipment
  • Carry out on-site machine demonstrations and installations
  • Grow the company’s construction sales and profitability in line with objectives

Accounts, Admin & Reporting

  • Monitor customer account facility status and collect payments
  • Keep the Watling JCB Salesforce CRM up to date so forecasting is accurate
  • Complete all admin accurately and on time
  • Report to management as required

Teamwork & Compliance

  • Keep communication strong inside and outside the business
  • Contribute to the overall success of Watling JCB through teamwork
  • Follow company health and safety policy and all policies in the company handbook and terms and conditions of employment
  • Any other duties needed to fulfil the role

Essential Experience & Skills

  • Proven track record in sales within the construction sector or a similar industry
  • Proven track record of planning sales calls and forecasting
  • Proven track record of consultative selling
  • Excellent commercial awareness and customer problem-solving
  • Able to understand and follow customers’ buying decisions and needs
  • Skilled at sales questioning to get successful outcomes

Personal Attributes

  • A good team player who delivers results under pressure and to strict deadlines
  • Quality-focused
  • Sincere, reliable, trustworthy and a good timekeeper
  • Able to work on your own initiative, multitask and handle several customer demands at once
  • Communicates well at all levels, in person, in writing and on the phone
  • Professional, positive, cooperative and flexible
  • Motivated and customer-focused

Requirements

  • Clean driving licence and good driving record
  • Desirable: full forklift truck licence
  • Excellent uncapped OTE and commission structure
  • Company car
  • Health insurance
  • Full IT package
  • Expenses account
  • Pension
  • Ongoing training and development programme

At Watling JCB, we understand that your professional journey is not just about the tasks you perform, but the growth and development you experience along the way. With our continuous learning initiatives, we strive to empower our employees to reach their full potential.

Leicester, with regular travel across all Watling JCB depots

Department: Health & Safety / Compliance

Reports to: Operations

Location: Leicester, with regular travel across all Watling JCB depots

Parts Van Sales Representative (Kidlington)

Leicester, with regular travel across all Watling JCB depots

Department: Health & Safety / Compliance

Reports to: Operations

Location: Leicester, with regular travel across all Watling JCB depots

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Posted: November 15th, 2026