Overview
In this role, you will lead the implementation and optimization of marketing technology and analytics to accurately measure revenue from marketing efforts. You’ll partner with marketing, finance, and product teams to translate data into actionable insights and strategies that improve performance. You’ll own revenue attribution models and ensure clean data flow across analytics tools, enabling cross-functional decisions that drive growth. This is a hands-on, data-driven opportunity to shape how ThinkMarkets measures and optimizes its marketing impact at scale.
Responsibilities
- Collect and analyze marketing data across channels to assess campaign performance and customer behavior
- Develop and maintain revenue attribution models and ensure accurate tracking of journeys, conversions, and revenue
- Build and maintain dashboards to report KPIs, ROI, and conversion rates; present insights to senior management
- Develop and manage data layers for analytics tools (e.g., Google Tag Manager) and ensure data accuracy across platforms
- Configure and integrate marketing tech (CRM, email, analytics platforms) for seamless data flow and reporting
- Collaborate with marketing, sales, IT, and finance to optimize systems and improve tracking accuracy; reconcile marketing expenses and revenue contributions
Key requirements
- 5 years of experience in data analysis, marketing technology, or revenue attribution
- Expertise in marketing attribution models and analytics tools (Google Analytics, Mixpanel, Google Tag Manager)
- Experience with marketing technology integrations (CRM, email, and analytics platforms) and data management
- Strong analytical and problem‑solving abilities with actionable insights
- Excellent communication and cross‑functional collaboration skills
- analytical mindset
- cross‑functional collaboration
- clear communication
- Google Analytics
- Mixpanel
- Google Tag Manager
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