Marketing Technology Ops Lead

Overview

In this role you drive the automation of Marketing Technology operations to scale delivery and profitability. You will own the capability roadmap and establish an AI-first operating model across markets, ensuring consistent delivery and proactive client servicing. You’ll translate admin-heavy workflows into automated backend processes and self-service interfaces, while embedding transparency and data visibility into the client experience. This is a fast-paced, cross-functional role that shapes how we scale across regions and capabilities.

Responsibilities

• Architect and deploy automated backend workflows to streamline reseller lifecycle
• Embed data and margin visibility into the client experience through automated operational architecture
• Develop client-facing interfaces to automate administrative tasks for local client teams
• Implement a group-wide ticketing system to support long-tail reseller clients
• Define and implement the Incubeta way of servicing Marketing Technology clients based on client tiering
• Own the Capability Roadmap and drive cross-capability growth as primary scaling engines
• Centralise thought-leadership and best practices for a unified voice across markets
• Collaborate with HR to evolve job definitions and drive AI-outcomes culture
• Monitor alignment with global delivery standards and escalate misalignments for resolution
• Collaborate with the COO to evolve the global operating model for Marketing Technology
• Develop real-time reporting frameworks and health scores for proactive growth opportunities
• Provide data-driven insights to optimize reseller partnerships and funding
• Operationalise smart pricing frameworks prioritising cross-sell and competitiveness
• Establish a client maturity framework to trigger upsell and cross-sell pathways
• Standardise annual price index increases in contracts and ensure pricing discipline

Key requirements

• stakeholder collaboration
• change management
• problem solving
• automation design and workflow engineering
• data visibility and analytics
• client-facing interfaces and self-service design

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