Digital Media Strategist, EMEA

Overview

In this role you design and execute global lead generation campaigns via content syndication and web properties to build qualified pipeline. You will manage relationships with syndication vendors and content libraries, optimize spend and content partners, and collaborate with Marketing teams to ensure on-brand, high-performing programs. You’ll monitor performance, extract insights, and drive improvements across campaigns while partnering with stakeholders across Marketing, Sales, and Operations. You’ll work in a fast-paced, growth-oriented cybersecurity environment that values experimentation and cross-functional collaboration.

Responsibilities

• Design and run global lead generation campaigns through content syndication partners and web properties to generate qualified prospects
• Negotiate, onboard, and manage day-to-day relationships with syndication vendors, publishers, and content libraries to optimize campaigns and ROI
• Manage the Content Syndication budget and identify optimization opportunities across the region
• Identify new lead generation opportunities and establish relationships with publishers and niche platforms aligned with target personas (e.g., CISOs, Cloud Architects, Security Engineers)
• Coordinate content delivery and asset prep (Whitepapers, eBooks, Case Studies, Webinars) with Content and Product Marketing teams
• Manage lead ingestion and data hygiene for syndication programs, ensuring timely uploads, cleansing, and correct attribution in the MarTech stack
• Set up and monitor all content syndication campaigns daily to meet plan, timelines, and lead qualification criteria
• Ensure brand consistency and alignment with overall campaign messaging across syndicated channels
• Track and analyze performance metrics (engagement, lead volume, lead-to-opportunity conversion, ROI) and provide actionable optimizations
• Communicate campaign results and program updates to Marketing, Sales, and Operations stakeholders

Key requirements

• 7+ years in B2B Demand Generation or Digital Marketing with a focus on Content Syndication lead generation
• Proven experience managing internal and external resources/vendors to meet deadlines and budget
• Extensive experience with marketing automation and CRM (e.g., Marketo, Salesforce) for campaign creation, lead management, and reporting
• Strong analytical skills to interpret data and drive strategic decisions
• Excellent communication, negotiation, and presentation skills with cross-functional collaboration across global teams
• High-energy, self-starter attitude suited to a fast-paced, hyper-growth tech environment
• Knowledge of the cybersecurity market or experience in a B2B tech company is advantageous

• communication
• negotiation
• presentation
• Marketo
• Salesforce
• Marketing automation

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