Digital Designer

Overview

In this Digital Designer role, you will craft bespoke graphics, assets and templates for CRM and Paid Media, plus imagery for key marketing campaigns with global reach. You’ll work within the digital team to elevate online content while aligning with Primark brand guidelines. Expect creative experimentation and hands-on execution across email, social, and web assets, including motion graphics. You’ll collaborate cross-functionally to ensure visuals support brand and marketing goals, delivering high-quality creative on tight deadlines.

Pay / Benefits

• 27 days of leave plus bank holidays
• option to buy 5 additional days
• Tax Saver Tickets
• fitness centre
• subsidised cafeteria

Responsibilities

• Deliver projects from concept to completion across digital channels while following brand guidelines
• Create campaign imagery for editorial use, including GIFs and typographic overlays
• Produce graphical assets for campaigns across departments for email, paid media, and web
• Manage assets in a Digital Asset Management system in a structured, centralized way
• Propose new ideas and concepts to enhance campaigns
• Collaborate with Paid teams to develop digital marketing creatives for social platforms
• Support Brand and Marketing teams to keep creatives consistent with the brand look and feel across platforms

Key requirements

• Degree in Art & Design or Graphic Design (or related field)
• Strong fundamental design skills with Adobe Creative Suite (Photoshop, Illustrator, InDesign)
• Knowledge of Adobe Premiere Pro and After Effects
• Proven experience in email design and content creation, preferably using Salesforce Content Builder or similar platforms
• Strong motion graphics and video editing capabilities for social content
• Excellent attention to detail, typography, layout, UI/UX design skills
• Ability to thrive in a fast-paced environment with proactive, flexible attitude
• Highly organized with planning, prioritization, time management and multi-tasking skills
• Customer-focused with strong visual storytelling and diverse layout style

• Collaborative team player
• Excellent interpersonal and communication skills
• Stakeholder management and presentation skills
• Adobe Photoshop
• Adobe Illustrator
• Adobe InDesign

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