Creative Lead

Overview

In this role, you define, scale and protect Gymshark’s brand world, building storytelling frameworks and creative systems to sustain clarity and cohesion as output grows. You shape how the brand is understood across campaigns and BAU, ensuring emotional resonance and cultural relevance. You lead with strong craft, mentor creatives, and sustain platform-native, socially driven storytelling. This role offers impact at scale, shaping long-term brand narrative and consistency across channels. You’ll work closely with cross-functional teams to elevate brand expression while maintaining high standards.

Pay / Benefits

• Performance-based Bonus opportunity
• Funded Healthcare benefit
• 25 days holiday + birthday & bank holidays
• Contributory Employer pension scheme
• Flexible benefits programme (EV, dental, cycle to work, tech, holiday trading)
• Employee Discount & long service awards

Responsibilities

• Define and lead seasonal brand storytelling with senior stakeholders, aligning campaigns and ongoing activity
• Create and embed a storytelling framework to guide content across the brand ecosystem
• Ensure brand expression remains emotionally relevant and aligned with long-term goals as output scales
• Lead social-first storytelling crafted for platforms and adaptable formats
• Convert brand strategy and community insights into scalable content ideas for recognition and affinity
• Maintain consistent tone, art direction, and narrative while enabling platform-native execution
• Raise creative standards, mentor creatives, and reinforce storytelling, art direction, and platform thinking
• Own the brand narrative layer and provide clear direction and structure to the Head of Creative
• Collaborate with Brand, Marketing, and Campaign teams to ensure cohesive creative across the calendar
• Safeguard brand consistency while allowing flexibility for product moments

Key requirements

• Proven experience leading high-frequency product launches and campaigns with high-volume creative output and strong brand consistency
• Strong portfolio showing big-idea thinking, storytelling, and channel-first execution in fast-paced environments
• Exceptional art direction and creative judgement across teams, formats, and outputs
• Strong cultural awareness and ability to translate insights into timely, authentic work
• Deep understanding of social platforms and behaviors, with ideas designed natively for social and aligned to the brand
• Experience leading and developing senior creative talent and maintaining momentum under pressure
• Calm, structured leadership that sustains creativity in high-tempo environments
• Confident communicator who can present and challenge ideas, influencing senior stakeholders
• Role can be FTC or permanent; required to attend GSIQ (Solihull) offices min 3 days/week; London-based with travel to Birmingham/Solihull

• leadership
• collaboration
• effective communication
• brand storytelling
• art direction
• platform-native content thinking

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