Digital Marketing Manager

Overview

In this role you will own the digital experience across a multi-site, multi-brand organisation, aligning business needs with joined-up customer journeys. You’ll shape the digital roadmap, oversee development briefs, and ensure seamless integration across website, CRM, and other systems. You work closely with cross-functional teams to translate requirements into deliverable digital solutions. The position combines marketing, product thinking, and technical delivery to improve UX, conversion, and performance.

Pay / Benefits

• hybrid working
• salary circa 60,000 to 65,000 plus benefits

Responsibilities

• Own the website and wider digital development roadmap
• Gather business requirements and translate into digital solutions
• Map processes and customer journeys before development
• Assess if functionality fits website, CRM or integrated solution
• Write briefs and user stories for development teams
• Manage external developers and SEO agencies
• Oversee testing, releases and QA
• Ensure new features integrate with existing systems
• Improve website UX, conversions and customer journeys
• Manage technical, local and on-page SEO
• Oversee paid search activity and performance
• Resolve operational website issues (content, imagery, functionality)

Key requirements

• Experience connecting digital experiences with physical/customer journeys in a complex environment
• Ability to combine digital marketing knowledge with business analyst mindset
• Experience owning a CMS-led website and digital roadmap
• Experience briefing/managing development teams or agencies
• Experience website/CRM or third-party system integrations
• Experience UX, CRO and customer journey optimisation
• SEO experience including technical and local search
• Testing, issue resolution and release management
• Analytics and digital performance reporting

• Questioning requirements
• Mapping processes
• Cross-functional collaboration
• CMS management
• Website and CRM integrations
• UX and CRO

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