Global Digital Marketing Manager

Overview

In this role you will lead the development and execution of Galderma’s global digital marketing strategy across websites, apps, and content playbooks. You will translate customer and market needs into detailed user journeys and digital assets, collaborating with regions, agencies, and IT to roll out platforms. You will define KPI frameworks, build dashboards, and translate performance insights into a prioritized roadmap. You will work in a cross-functional team to ensure compliant, scalable digital experiences that support business goals and customer engagement.

Responsibilities

• Follow and track industry and digital trends and adapt them to the digital ecosystem
• Translate strategy into detailed user journeys and create digital assets and playbooks
• Supervise digital agencies in collaboration with global teams, agencies, and markets
• Roll out platforms, playbooks, and digital assets to markets and support execution
• Partner with IT to develop cutting-edge platforms and websites for web apps and services
• Define KPI frameworks and create dashboards to monitor progress and drive decisions
• Capture customer needs through market research and interviews to inform strategy
• Collaborate with Customer Education, Brands, IT and agencies to align initiatives
• Produce and share digital assets and playbooks across markets
• Localize and manage project timelines with market teams
• Create action-oriented dashboards for KPI reporting and performance monitoring
• Translate insights into prioritized roadmaps for platform enhancements and content development
• Coordinate cross-functionally as part of a team including Customer Education, Brands, IT and agencies

Key requirements

• University Degree in Business Management, General Management or comparable
• Experience in a multinational company in a global role managing branded and unbranded websites, social media and analytics
• Experience coordinating with multiple markets and internal stakeholders
• Familiar with digital and agile project management practices (Kanban, Scrum)
• Localization process knowledge and ability to interact with IT/technical teams
• Ability to articulate business goals and requirements
• Experience building and delivering digital marketing strategy and related campaign material
• Experience with Veeva Vault PromoMats and full compliance review workflow
• Strong understanding of CRM principles (Salesforce preferred)
• 5+ years in a similar pharma role
• English fluency (native preferred)

• Cross-functional collaboration
• Stakeholder management
• Strategic thinking and communication
• Digital marketing strategy
• Veeva Vault PromoMats
• Salesforce (CRM)

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