Retail Media Analyst
A high number of candidates may make applications for this position, so make sure to send your CV and application through as soon as possible.
£500-£550 per day (Inside IR35) | 3-Month Contract Hybrid/Remote (London – 2-3 days per month onsite)We’re partnering with a major UK retail organisation that is investing heavily in its retail media and customer analytics capabilities. They are looking for an experienced Retail Media Analyst to join a growing team focused on measuring, optimising and improving the impact of media and marketing activity across both digital and physical customer touchpoints.This is a great opportunity for someone who enjoys moving beyond standard reporting and wants to influence commercial decisions through robust analysis, campaign measurement and customer insight.
The Role
You’ll play a key role in helping the business understand how retail media activity drives customer engagement, conversion and sales performance. Working closely with commercial, marketing and digital stakeholders, you’ll provide data-led recommendations that shape future media investment and optimisation strategies.The role spans three key areas:Retail media and campaign effectiveness measurementCustomer and audience profilingCustomer targeting and segmentationYou’ll work across a broad mix of onsite and offsite media channels, helping stakeholders understand what drives performance and where investment delivers the greatest return.
Key Responsibilities
Evaluate the effectiveness of retail media and marketing campaigns across multiple channelsMeasure incremental impact on key business metrics, including revenue and customer performanceDevelop and refine measurement frameworks, methodologies and KPIsAnalyse customer, behavioural and transactional datasets to identify opportunities and trendsCreate actionable insights and recommendations for business stakeholdersSupport audience strategy through customer profiling and segmentation analysisPartner with commercial and marketing teams to optimise campaign performancePresent findings and recommendations to both technical and non-technical audiences
Required Experience
Proven experience in Retail Media AnalyticsStrong expertise in campaign measurement and marketing effectivenessAdvanced SQL skills with experience working on large customer or transactional datasetsHands-on experience with DatabricksStrong understanding of customer analytics, segmentation and targetingExperience measuring performance across multiple marketing channels, including onsite and offsite activityExperience using Python and/or R for analytical workKnowledge of Google Analytics, BigQuery and digital performance metricsStrong stakeholder management and communication skills
Ideal Background
We’re particularly interested in candidates who have:Experience assessing cross-channel media performanceA strong understanding of attribution and incrementality measurementCommercial awareness and the ability to influence decision-makingA consultative approach to stakeholder engagementThe ability to translate complex data into clear business recommendations
Reasonable Adjustments:Respect and equality are core values to us. We are proud of the diverse and inclusive community we have built, and we welcome applications from people of all backgrounds and perspectives. xwwtmva Our success is driven by our people, united by the spirit of partnership to deliver the best resourcing solutions for our clients.If you need any help or adjustments during the recruitment process for any reason , please let us know when you apply or talk to the recruiters directly so we can support you….