SEO Content Specialist

Overview

In this role you will own the end-to-end production of programmatic SEO landing pages to grow organic traffic and improve user experience. You will work with a cross-functional product team to research opportunities, prioritize a roadmap, and run SEO and CRO experiments. You’ll focus on understanding prospects and optimizing multi-language product pages to drive meaningful business impact. This position offers a chance to influence a scalable SEO product ecosystem and contribute to Wise’s mission of helping people move and manage money more easily. You will collaborate with engineers, analysts and content specialists to deliver measurable results that matter to everyday users.

Responsibilities

• Own end-to-end production of new programmatic SEO landing pages using a scalable CMS
• Research opportunities and turn them into a prioritized roadmap
• Design and run SEO and CRO experiments
• Understand prospective customers and their interests
• Improve product landing pages and drive organic traffic with excellent user experience
• Measure opportunity and impact with data-driven decisions
• Demonstrate the impact of your work on users’ everyday lives

Key requirements

• Turn keyword research into pages that drive business impact
• Experience in an SEO agency or in-house SEO
• Experience planning and implementing SEO for large multi-language websites or parts of them
• Experience with programmatic SEO and content production
• Proven track record of growing user acquisition through increased website traffic
• Organised with strong attention to detail
• Hands-on experience with both content and technical SEO
• Ability to measure personal performance and prioritize by opportunity size and business impact
• Familiarity with international SEO best practices and crawl management for large sites
• Proficient with Google Analytics, Google Search Console, Screaming Frog, OnCrawl, Ahrefs, BI tools such as Lightdash, and keyword tracking tools
• Not afraid to learn new things

• Organised
• Attention to detail
• Data-driven
• Programmatic SEO
• Content production
• Keyword research

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