SEO Content Director

Overview

In this role you steer the SEO content strategy for artefact’s client-led outcomes. You translate client objectives and search insights into commercially focused plans, aligning content with tech and digital PR to exceed goals. You’ll work with senior stakeholders and cross-functional teams to standardise best practices and drive evidence-based recommendations. You help shape the agency’s content planning and deliver impact across GEO-focused initiatives. This is an opportunity to lead a growing, collaborative SEO team and influence client success at scale.

Responsibilities

• Set and own the department’s SEO content strategy, standards and ways of working.
• Turn client objectives and search insights into content strategies with clear success measures.
• Develop content strategies that align with other SEO disciplines (tech and digital PR) to exceed client goals.
• Define best-practice methodologies and ensure integration with all organic projects, focusing on GEO.
• Provide clear, evidence-based strategic recommendations to senior stakeholders.
• Support existing clients, new opportunities and pitches.
• Champion the agency’s content-planning process and standards.
• Lead as the senior content-strategy specialist across multiple teams.

Key requirements

• At least five years’ SEO experience.
• Two+ years in a management role.

• Excellent client-management and communication skills.
• Ability to explain complex concepts and influence senior stakeholders.
• Mentoring and developing team members; collaborative culture.
• Keyword research
• Content audits
• Gap analysis

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