SEO Manager

Overview

In this role, you drive organic visibility and balanced digital growth for LGC Group. You will lead keyword expansion, technical and content optimization, and manage external agencies to continuously improve performance across digital channels. You’ll align SEO/GEO work with marketing and business goals to boost discoverability and search performance. The position combines hands-on optimization with cross-functional collaboration in a fast-paced environment.

Responsibilities

• Develop and execute SEO and GEO strategies for owned media across on-page, off-page and technical aspects aligned with business objectives
• Lead data-driven SEO and GEO performance analysis to identify opportunities and provide actionable insights
• Manage keyword strategy and content refinement through research and content proposals for user-centered experiences
• Optimize technical SEO via Search Console insights, site speed, structure, and guideline implementation
• Coordinate tracking and analytics setup (GTM, GA4) and ensure data quality and full funnel measurement
• Collaborate with external agencies and vendors on SEO/GEO campaigns, audits, link building, and performance improvements
• Partner with web product management, marketing, and engineering to apply recommendations and standardize optimization
• Contribute to the SEO/GEO roadmap by monitoring industry updates and new technologies to find optimization opportunities

Key requirements

• Proven track record directing SEO/GEO campaigns in B2B or dynamic digital contexts with improved rankings, traffic and conversions
• Strong technical SEO skills: site layout, schema markup, performance, mobile, troubleshooting
• Experience with SEMrush, Ahrefs, Google Search Console, GA4 and related analytics tools
• Proficient in keyword research, competitor analysis, audits, and content optimization with understanding of UX impact
• Experience coordinating with external agencies and partnering across web, product, development, and marketing teams
• Analytical mindset with ability to interpret qualitative and quantitative data and communicate insights
• Formal qualifications in marketing or a related field; relevant SEO/GEO certifications and CMS, HTML/CSS experience

• Excellent communication and ability to translate complex insights for technical and non-technical audiences
• Highly organized and adaptable in a fast-paced environment
• Strategic problem solver connecting SEO/GEO efforts to business goals
• SEO/GEO strategy (on-page, off-page, technical)
• Analytics platforms (SEMrush, Ahrefs, Google Search Console, GA4)
• CMS platforms, HTML/CSS, schema markup

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